The sudden onset of a cue triggers visual attention, which then enhances visual processing in the zone near the cue. This enhancement causes a motion illusion in subsequent stimuli presented near the cue. At greater separations from the cue, the illusory motion reverses direction, indicating prolonged processing speed. Measurements of the strength and direction of illusory motion at increasing separations from the cue reveal an attentional 'perceptive field' with an excitatory center at the locus cued and an inhibitory surround subtending the remaining visual field. These findings help explain the traditional attentional 'benefits' and 'costs' of attention.
Robust visual attentional responses are produced by the sudden onset of a visual cue, but the properties of cues that best elicit an attentional response are not fully known. We used the line-motion illusion (Hikosaka et al., 1991) to investigate the optimal cue properties that evoke visual attention. We found that visual attention is driven primarily by the luminance contrast of the cue. Furthermore, by manipulating the spatial, chromatic, and contrast properties of cues, we found that magnocellular (M) stream biased cues always override the response to parvocellular (P) stream biased cues, even when the P stream biased cues are presented first. Our data suggest that cues that preferentially excite the M pathway predominantly capture visual attention.
The pattern of results suggests that the response of the magnicellular visual pathway is slowed in reading-disabled children, who do not, however, have a general slowing of the visual response. The possibility that there is a cause-and-effect relation between these findings and reading disability will require further study.
A forced-choice detection paradigm controlling for postperceptual inference was used to investigate letter identification in three-position displays. Letters from a predesignated set of four targets appeared singly, in strings of noise characters, in unpronounceable nonsense strings, and in words. Subjects knew which context would occur, but did not know which of the three display positions would contain the target. Correct detection data were collected at constant exposure duration over five testing sessions. Overall identification accuracy was higher in words than in all other contexts, the first word superiority effect to be found with targets specified in advance since Reicher's (l969). This effect remained constant over sessions. An interaction between context type and target position showed enhanced accuracy for initial and terminal letters in words, but depressed accuracy at initial and terminal positions in other contexts. This was interpreted to mean that prior knowledge of context is used to alter the dynamics of perceptual analysis.In 1969, Reicher reported a word superiority effect, in which letters were more accurately identified when presented in words than when presented alone or in nonsense strings. Since then, much research has been directed toward defining the experimental conditions under which a word superiority effect can be found, and inferring from those conditions the locus of the effect in the course of information processing (e.g., Bjork
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