Recent evidence suggests that auditors access social media platforms habitually throughout the workday. While exploratory research has found concerning effects related to social media usage, existing research has not investigated how viewing social media content might affect auditors. Using an experiment that holds social media usage constant, we examine how social media content impacts auditors' task performance. Relying on social comparison theory, we predict and find that the collection and evaluation of audit evidence (an integral component of audit quality) suffers when auditors view posts of peers' rewarding social experiences compared to those who do not view such content. In a further test of our theory we demonstrate that evidence collection is preserved when auditors view posts made by other accountants in a professional setting alongside posts featuring peers' rewarding social experiences. Given the audit quality consequences of our results, these findings have implications for practitioners, academics, and regulators.
Increasingly, jurisdictions around the world have been enacting standards that formally allow organizations to offer equity using the crowdfunding model. Using the Internet, the crowdfunding model raises capital by soliciting from a large number of people (i.e., the crowd). A key feature of crowdfunding that has been embraced by regulators is the use of social information to inform investors as a safeguard for this type of investing. However, research has not yet explored how investors utilize this information. In this study, I investigate whether social information can shift investors away from financial maximization goals. Social identity theory predicts that people can be provoked to act as representatives of their group, setting aside individual interests. I predict, and find, that positive social information focused on an equity crowdfunding organization can activate the social identity of investors who share an identity with that organization, causing them to invest more in a relatively weak organization. In a moderated mediation analysis, I find that positive social information provokes investors who share an identity with an organization to feel a stronger connection to that organization, leading them to increase investment. In addition, I explore whether investors’ perceptions of negative social information are moderated by their social identity. I find that investors who are deeply committed to an identity shared with an organization experiencing negative social information will defensively invest in that organization. The findings of this study will be of interest to investors, regulators, and crowdfunding organizations.
Many firms engage in corporate social responsibility (CSR) initiatives, which aim to serve a broader set of stakeholders (e.g., workforce, communities, environment). These companies often encourage management to consider these stakeholders when making operational and financial decisions. One such decision that managers face involves managing earnings. We conduct an experiment in which experienced managers are placed in the role of a division manager facing an accrual decision. We find that a company’s demonstrated commitment to CSR moderates both upward and downward earnings management attempts. We propose, and find support for, a moderated-mediation model in which the firm’s commitment to CSR influences managers’ consideration of constituents. Managers’ consideration of these stakeholders differentially affects the level of accruals, depending on the direction of the earnings management incentive. Our results provide insight into how CSR may influence individuals’ decisions within the organization, minimizing the impact that incentives have on maximizing one’s self-interest.
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