The study sought to investigate the determinants of MoMo fraud perception in C2C e-commerce from a trust perspective. The research model comprises a set of relationships between constructs from empirical studies. The constructs are culture (uncertainty avoidance), perceived reputation of mobile service provider, trust in C2C trader, structural assurance, perceived usefulness, and consumer fraud perception. A quantitative research design was used for the study. The sample consisted of three hundred and eighty-seven (387) respondents. Data were analysed using PLS-SEM (partial least squares structural equation modelling) via SmartPLS 3. Culture (uncertainty avoidance) was found to have a significant negative influence on consumer fraud perception. Perceived reputation of the mobile service provider was found to have an insignificant influence on consumer fraud perception. Trust in C2C trader, structural assurance, and perceived usefulness were found to have a significant positive influence on consumer fraud perception.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.