In lexically based studies, we derived Filipino personality dimensions and related them to the Big Five model. In Study 1, Filipino high-school and college students (N = 629) rated themselves on a near-comprehensive list of 861 Filipino (Tagalog) trait adjectives. In Study 2, Filipino high-school and college students (N = 1,531) rated 280 markers of dimensions identified in Study 1. Some students (n = 473) also completed the NEO Five-Factor Inventory. Seven comparable Filipino dimensions were identified in factor analyses in the two studies. We concluded that the dimensions we labeled Concern for Others (vs. Egotism), Conscientiousness, Gregariousness, and Intellect were quite similar to Big Five Agreeableness, Conscientiousness, Extraversion, and Intellect, respectively. The Filipino Self-Assurance dimension was most similar to Big Five Neuroticism. The Filipino Temperamentalness dimension was more complex in Big Five terms, overlapping Agreeableness, Conscientiousness, and Neuroticism. A final Filipino factor resembled a Negative Valence or Infrequency dimension. More than five factors had to be extracted to obtain Philippine dimensions resembling all of the Big Five.
The authors tested individualism-collectivism (I-C) theory by comparing self-described traits, values, and moods of students in individualistic (U.S., n = 660) and collectivistic (Philippine, n = 656) cultures and in students within these cultures varying in individualism and collectivism. They also examined the cross-cultural generalizability of factor dimensions derived with Hui's I-C measure. U.S. and Philippine students' selfdescriptions of their personality traits, valued traits, general values, and moods generally differed in ways predicted by I-C theory. However, in comparing individualistic and collectivistic students within the two cultures, the U.S. results conformed more consistently to I-C theory than did the Philippine results. The cross-cultural comparability of the I-C factor dimensions was fair at best.
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