The collaboration that has led to the publication of this book can be traced back to April 2013, when the Research Institute of Agricultural and Food Economics (VÚEPP) in Bratislava, Slovak Republic, approached the Research Institute of Agricultural Economics (AKI) in Budapest, Hungary, with a view to establishing a programme of bilateral cooperation. The approach was very positively received by AKI, and the idea rapidly developed into a plan for a series of trilateral cooperation activities that also included the Institute of Agricultural Economics and Information (IAEI) in Praha, Czech Republic. Representatives of the three institutes met in Budapest at the end of May, 2013 and agreed to work together to enhance mutual research collaboration in the field of agricultural economics, share information and discuss issues related to agricultural economics in the three countries, and establish a coordination group composed by members of the three research institutes. The cooperation was formalised through the signing, in December 2013, of a trilateral Agreement covering the period 2014-2016 covering the following topics: (a) publication of individual or common papers in the institutes' journals or other journals, and exchange of journals between institutes; (b) exchange of experience via trilateral meetings of specialists; (c) cooperation with other scientific entities and support for affiliation to international networks or construction of a specific network in the institutes' common field of research interest; (d) applications and participation in common international projects; and (e) participation at international meetings with common research/papers and cooperation in organisation of different international meetings. The three institutes agreed that this would be an excellent way to better disseminate, nationally and internationally, the results of their research work and to open new perspectives to future mutual cooperation. The centrepiece of the programme of cooperation was a trilateral research project entitled "The CAP Impact on the Effectiveness of Use of Agricultural Production Factors and the Economic Efficiency of Agricultural Production and Product Sectors in the Slovak Republic, the Czech Republic and Hungary". The general objective of this project has been: research on rural areas and the agrifood sector by sectoral analysis, country comparisons, identification of positive and negative influences on the rural and agricultural economy, dissemination of research results, and proposals for future policies in the field. Initially intended to cover four topics (implementation of the new Common Agricultural Policy (CAP), agricultural land ownership and related issues, competitiveness and profitability of crop and animal production, and the efficiency of food industry production), further discussion led to eight topics of joint research being agreed. This book represents the tangible output of the trilateral research project. Each chapter in the book is the product of enthusiastic cooperation between the re...
Nowadays, it is not easy to achieve prosperity and flourishing progress of an agriculture company. The owners and managers engaged in agricultural sector are thus forced to face increased challenge as for the search of new and more stable sources of income. Employing the strategy of diversification represents one of the possible ways aiming to improve the current situation. Moreover, this strategy also provides important tool for enhancing the quality of rural infrastructure and creation of job opportunities in non-traditional sectors and thus makes for the decrease in jobs in the agricultural sector. The study of secondary sources and in-depth interviews with successful diversification project managers allowed the analysis of prospective usage of the diversification strategy in agricultural companies.
The article discusses the issue of the global marketing environment in line with the factors determining its external conditions. The aim is to specify the marketing-environment indicators in the international context and interpret the use of geographical maps illustratively documenting the diff erences of particular parameters in various parts of the global market. The research-results help update the theoretical framework of global environment factors. These data are also important for practice. Many enterprises consider the question of optimising their sources and directing their goals towards the opportunities available thanks to global markets. The global environment mapping is thereby an important basis for the marketing activities whose implementation across national boundaries is going to be mainly infl uenced by peculiarities of the environment involving foreign markets and their changes.
The article discusses the issue of the global marketing environment in line with the factors determining its external conditions. The aim is to specify the marketing-environment indicators in the international context and interpret the use of geographical maps illustratively documenting the diff erences of particular parameters in various parts of the global market. The research-results help update the theoretical framework of global environment factors. These data are also important for practice. Many enterprises consider the question of optimising their sources and directing their goals towards the opportunities available thanks to global markets. The global environment mapping is thereby an important basis for the marketing activities whose implementation across national boundaries is going to be mainly infl uenced by peculiarities of the environment involving foreign markets and their changes.
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