Previous research recognized the importance of studying the organizational adoption of a new communication technology because of its potential benefits on the organizational and individual outcome. However, extant studies took into account just a single theoretical perspective lacking a more comprehensive overview of the factors, which may influence the intention to adopt a new communication technology. Since the growing interest of voice over IP (VoIP) we developed our theoretical framework and tested our hypotheses considering this emerging communication technology. Thus, the present research considers simultaneously the institutional, management fashion, and efficient-choice perspectives for understanding the drivers of VoIP adoption process. A theoretical model is developed and tested through structural equation modelling on 620 Italian firms. We hypothesize that both external and internal factors affect the intention to adopt VoIP. Results underscore both the importance of coercive and fashion setters' pressure (i.e. external factors), and the pivotal role of perceived internal benefits (i.e. internal factors) in shaping intention to adopt.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.