In-depth knowledge of sustainable food consumption behavior regarding university students, and especially the younger ones, reveals tendencies of the worlds’ sustainable future. This study aims to explore the sustainable food consumption behavior of the Generation Z cohort (18–23 years of age) that is studying at Greek universities and living away from home, and to segment them according to their behavior. Quantitative research was implemented with an online questionnaire, which resulted in a collection of 252 valid samples. The results revealed that the focus of sustainable food consumption behavior is limited to eating seasonal fruits and vegetables and purchasing regional food. Additionally, it identified two student segments based on sustainable food consumption behavior.

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The Greek Ministry of Food and Agriculture is proceeding in its commitment to apply reforms of the current Common Agricultural Policy (CAP) 2014-2020. Among other measures, in November 2017 two fundamental agricultural projects were introduced: the 4.1.1., which focuses on potential investments in fixed assets and machinery, and the 4.2.3., which relates to potential investments in renewable energy resources such as net-metering systems. Investments in agriculture are considered of critical importance given their potential contribution to the Greek economy. The CAP is undoubtedly an integral and crucial part of the general Common European Policy in terms of agriculture. Nevertheless, European policies have attracted intense negative criticism including from distinguished and Nobel Prize-awarded writers and researchers such as Krugman and Stiglitz. This paper focuses on the probability and sustainability of rural investments dealing simultaneously with a profile analysis of the prospective investors. It consists of two main parts. The theoretical first part presents the special characteristics of the two implemented measures. The second part presents the empirical research carried out with farmers of the area, which was conducted via questionnaires. Participants submitted Action Improvement Plans supporting the 4.1.1 or/and 4.1.3 measures. Data were collected through personal interviews and the opportunity sampling method was used. Data were analyzed through descriptive and inducted statistical methods. This research expands the discussions around the rural investments concept. Keywords: Common Agricultural Policy, rural development, investments

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