This paper presents a research study on Business Network (BN) approach within Small and Medium Enterprises (SME) based on the customer´s buying behaviour. We believe that the interconnection of BN, SME and buying behaviour is not sufficiently explored and there is a need for further studies in this respect. The main focus of this study is the explanation of customer´s buying behaviour in Business to Business market (B2B) which is motivated by customer´s effort to find a solution to his/her problems of rationalization or development. One of the major existing problems for SME is lack of resources (financial, human, technological) needed for the implementation of customer requirements (customer purchase). Lack of resources can be used from company´s Business Network of suppliers and customers. Therefore, not only it is necessary for SME to know their BN and develop relationships with their own suppliers and customers, but also with suppliers of their customers. Using BN approach has resulted in creating strong relationships in BN, thus building a stronger network and gaining a competitive advantage for SME. The BN approach was applied in the market of manufacturing plastics companies which face great competition from SME in Zlín region.
Grosová S., Masár M., Kutnohorská O., Kubeš V. (2017): Demand for beer in the Czech Republic: understanding long-term on-and off-trade price elasticities. Czech J. Food Sci., 35: 165-170.We provided estimates of price, cross-price, and income elasticities for on-and off-trade beer consumption using econometric models on time series data from 1994 to 2014. The empirical results indicate that the most important determinants of on-trade demand are the price of off-trade beer, the price of substitutes and past consumption, while the income elasticity was not found to be important. The most important determinants of off-trade beer demand were the price of on-trade beer and the price of substitutes. In the Czech Republic, there is a long tradition of beer consumption in pubs and restaurants. According to Vinopal (2007), beer drinking is often a social affair, so some prefer to drink beer in pubs compared to solitary household consumption of bottled beer. This shift in beer consumption from restaurants and pubs to retail or households could have a significant impact on traditional Czech pubs. In order to determine an optimal course of the reaction, it is necessary to find the causes of these phenomena. There are some reasons for this shift, one of them are changing relative prices. The real price per litre of on-trade beer has risen by 23% from 1994 to 2014; the real price of off-trade beer has fallen by 12% in the same time period. The fall of off-trade prices is largely caused by strong competition and heavy discounts of beer products in supermarkets. The other causes may stem from income changes and food-related life-style changes.
Purpose The presented study aims to provide an understanding of the mechanism whereby foresight is accepted by Czech companies. The results of the study can offer insights into how to design an optimized corporate foresight tool. Design/methodology/approach The well-established framework of unified theory of acceptance and use of technology (UTAUT2) served as a baseline for research into key determinants of the behavioral intention to use the foresight. The proposed research model included independent variables of UTAUT2 relevant in the context of foresight. The additional variable of personal innovativeness was introduced as a potential predictor. Structural equation modeling (SmartPLS 2.0 software) was used to evaluate the data. Findings Performance expectancy regarding foresight was identified as the most substantial predictor of behavioral intention in line with the scientific literature. Surprisingly, the second strongest predictor was the construct of personal innovativeness, and social influence was also proven to affect behavioral intention. The results show that traditional determinants of effort expectancy, facilitating conditions, hedonic motivation and habit did not play a significant role in relation to behavioral intention to adopt the foresight. Research limitations/implications The attributes of cost and intention to use could not be included in the research model, as the corporate foresight is not commonly implemented. Second, the tested sample included 103 interviewed organizations but only from Czech Republic. Originality/value The study primarily aims to enhance the corporate foresight theory. Secondarily, it extends the UTAUT2 theoretical framework by testing personal innovativeness as a variable explaining behavioral intention. The authors provide statistical evidence of factors impacting the adoption of corporate foresight by companies.
Gros I., Dyntar J., Grosová S. (2009): Food products distribution systems redesign in the food corporation acquisition and fusion conditions. Czech J. Food Sci., 27: 223-227.The distribution channel structure significantly affects the distribution costs, and in the food industry the distribution costs have very often an important share on the total products cost. In the food industry, merger & acquisition conditions in the Czech Republic are the expected synergic effects. One of them is the cost saving following up from the redesign of the distribution system. On the case of a real project of the new mineral waters distribution system, the authors demonstrate their methodology and methods for the distribution system redesign, which integrates together the problem of the distribution object location with the distribution strategy choice and transport system design.
Purpose: The presented study aims to identify key factors affecting the adoption of wearable electronics in Czech women. The results of the study can give insight on how to design an optimized wearable self-tracking device. Methodology/Approach: The well-established Unified Theory of Acceptance and Use of Technology (UTAUT) framework served as a baseline for research on key determinants of behavioral intention to use wearable self-tracking devices. Findings: The strongest factor was identified as the habit. The second strongest predictor affecting behavioral intention and use was the construct of performance expectancy. Personal health motivation, as a factor reflecting the nature of the subject examined, was the third strongest factor. The determinants of price value, effort expectancy, and social impact influence the adoption and use of these products. Facilitating conditions, personal inovativeness, personal control over diet and hedonic motivations did not play a significant role. Research Limitation/Implication: The tested sample included 808 interviewed women, but only from the Czech Republic. Scale already defined Eating control behavior as a measure of healthy lifestyle in terms of eating was the first usage in UTAUT 2 model. Originality/Value of paper: The study aims primarily to uncover the determinants of the usage of wearable electronics. Secondarily, it extends the theoretical framework of UTAUT2 by testing personal factors such as personal inovativeness, personal motivation to health, and personal control of eating as variables explaining behavioral intention and usage.
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