Çàпîð³зüêèé íàö³îíàëüíèé óí³âåðñèòåò МÎÄÅËЮÂÀÍÍЯ МÀÑÎÂÎЇ ПÎÂÅIJÍÊÈ ÑПÎЖÈÂÀЧ²ÂУ ñòàòò³ ðîзгëÿíóòî àêòóàëüíå пèòàííÿ ìîäåëюâàííÿ ìàñîâîї пîâåä³íêè ñпîaeèâà÷³â äëÿ пîäàëüшîгî пðîгíîзóâàííÿ îбñÿгó пîпèòó íà пðîäóêö³ю п³äпðèºìñòâà. Çàпðîпîíîâàíî êîìпëåêñ ìîäåëåé ìàñîâîї пîâå-ä³íêè ñпîaeèâà÷³â, щî бàзóюòüñÿ íà âèзíà÷åíí³ хàðàêòåðèñòèê п³äпðèºìñòâà-âèðîбíèêà òà éîгî пðîäóêö³ї, ÿê³ âпëèâàюòü íà ñòàäí³ñòü ñпîaeèâà÷³â, щî äຠìîaeëèâ³ñòü пîбóäóâàòè ³íäèâ³äóàëüí³ òà ìàêñèìàëüíî â³äпîâ³äí³ ³íñòðóìåíòè äëÿ пðîгíîзóâàííÿ âпëèâó ñòàäíîñò³ íà пîâåä³íêó ñèñòåìè «п³äпðèºìñòâî-âèðîбíèê -ñóêóпí³ñòü ñпîaeèâà÷³â». Âèêîðèñòàííÿ ðîзðîбëåíèх ìîäåëåé äຠìîaeëèâ³ñòü ñêîìпîíóâàòè òàêèé êîìпëåêñ ³íñòðóìåíò³â пðîгíîзóâàííÿ íàñë³äê³â ìàñîâîї пîâåä³íêè ñпîaeèâà÷³â, ÿêèé пîêðèâຠпîòðåбè ñèñòåìè óпðàâë³ííÿ п³äпðèºìñòâîì ó íàпðÿì³ âзàºìîä³ї з ê볺íòàìè. Çä³éñíюю÷è êîìб³íóâàííÿ зàпðîпîíîâàíèх ìîäåëåé äëÿ ñóêóпíîñò³ ðîзгëÿíóòèх хàðàêòåðèñòèê п³äпðèºìñòâà-âèðîбíèêà òà éîгî пðîäóê-ö³ї, ÿê³ âпëèâàюòü íà ñòàäí³ñòü ñпîaeèâà÷³â, ìîaeíà îòðèìàòè ìîäåë³, ìàêñèìàëüíî â³äпîâ³äí³ ³ñíóю÷îìó íàбîðó â³äíîñèíè ì³ae п³äпðèºìñòâîì òà ñпîaeèâà÷àìè, à òàêîae â³äíîñèíàì ñпîaeèâà÷³â ì³ae ñîбîю. Ключові слова: ìîäåëюâàííÿ, ìàñîâà пîâåä³íêà ñпîaeèâà÷³â, п³äпðèºìñòâî-âèðîбíèê, óпðàâë³ííÿ.
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