The aim of the article is to reveal the current areas of representation of domestic public libraries on the Internet and social networks in the context of digitalisation. The research methodology of the article was based on the use of the optimal set of general and special research methods. In particular, the broad scientific principles of systematisation and comprehensiveness of knowledge, unity of theory and practice were used. The use of analysis, synthesis and generalisation also contributed to the achievement of this goal. The study of the information resource of the sites of regional universal scientific libraries was carried out from the point of view of the complexity of presenting the content of its generation, focused primarily on the needs of communities. The scientific novelty of the article is that the need to strengthen the representation of domestic public libraries on the Internet and social networks is justified, which complicates their organisational structure and diversification of non-traditional methods and forms of work. Current areas of Internet representation are represented in the example of the K. A. Timiryazev Vinnytsia Oblast Universal Scientific Library and D. I. Chizhevsky Oblast Universal Scientific Library, on the e-pages of which the developer has the opportunity to share information on Facebook, Twitter, Instagram and Google. It contributes to more effective dissemination of messages, popularisation of the book collection itself, the attraction of more users, formation of its positive image and ultimately accumulation of reputational capital. Conclusions. It is argued that today public libraries of Ukraine are actively involved in the process of digitisation of their funds, present digital copies on their websites and advertise this resource on social networks, adapting it to mobile devices. Domestic public libraries have digitised vast amounts of their holdings; the work was carried out according to their programmes, regardless of the plans of other libraries. The author has found that today the top public libraries of the country are authoritative institutions and powerful information centres that form and maintain multiple and high-quality information resources. The modern user has access to the world’s leading libraries and their information resources via the Internet, which constitute the world information space.
The purpose of the article is to identify current projects of digital transformation of libraries in the period of globalization transformations. The research methodology is based on general scientific and special research methods. In particular, through the use of methods of description and comparison, analysisand synthesis, generalization, and abstraction, the digital transformation of libraries in the period of globalization is highlighted. The scientific novelty of the work is that based on the study of a significant source base, the features of the digital transformation of libraries in the period of globalization arerepresented. Conclusions. Access to information is extremely important for the development of communities and civil society in general. All the steps taken today by the state together with responsible business make information available to rural residents, and libraries - new modern information hubs, centers for revitalizing community life, modern centers for learning and communication. The conclusions state that the further digital transformation of libraries in the period of globalization transforms requires increased attention to improving the policy of implementing concrete steps in this direction. Modern processes of informatization of Ukrainian libraries are constantly dependent on the latest information technologies, to which they are constantly forced to adapt in the course of their promotion in society. Thus, libraries today are new modern information hubs, centers for activating life in the community, and relevant centers for learning and communication. It is in libraries that citizens can realize their need for digital education, and gain access to information and knowledge resources. Learning digital skills throughout life is a necessity of modern man, and libraries are becoming the places where it is possible to do it for free to every member of the community.Key words: library, digital transformation, electronic information environment, digitalization of services.
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