Consumers' views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image
Currently, the internet has a very big influence on the market which must be supported by delivery services so that it can reach consumers. Through the use of internet technology, using social media as a promotional event will create brand awareness and a good brand image, which in turn are expected to foster company loyalty. This study aims to analyze the effect of social media marketing, brand awareness, and brand image on brand loyalty at J&T Express in Surabaya. The sampling technique used was non probability sampling by means of purposive sampling. The sample used in this study was 150 respondents. The characteristics of respondents in this study were respondents who had made transactions at J&T Express in Surabaya. Data were collected using a questionnaire. The data analysis technique used is SEM analysis with the LISREL program. The research results prove that Social Media Marketing has a significant influence on Brand Awareness; Social Media Marketing has a significant influence on Brand Image; Brand Awareness has a significant influence on Brand Loyalty; Brand Image has a significant influence on Brand Loyalty; Social Media Marketing has a significant influence on Brand Loyalty. This research is expected make more use of social media marketing as a tools of communication which later will affect awareness, brand image, and loyalty.
Social organization is an association, namely a group of people who have the same goals, interests, hobbies, and interests and form a permanent organization. This training is intended for the management of the Nekafmese organization, which is a community of immigrants from NTT. The benefits that can be taken from this training are: the management knows the basics of good organiza-tional management, the management knows how to prepare organi-zational equipment such as vision, mission, goals, activity plans, and SOP. The training method used is Asset-Based Community Devel-opment (ABCD), because it is considered the right approach to the problems encountered in the Nekaf Mese Organization. The results of the training show that based on the feedback, responses, and partici-pation of all leaders and members of the Nekaf Mese Surabaya organ-ization, it can be concluded that the participants are satisfied with the training activities and require regular and sustainable training from the Community Service Team
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.