Dark heritage concept becomes more popular during the last years than before especially in the field of heritage studies. This widespread encouraged what is known as dark tourism. As it is going to be discussed in this paper, the dark heritage or tourism concept include any destruction, catastrophe, and death cases. Travelling for the purpose of seeing dead or death sites become very popular and carry a special type of interest. As seen in our presented case study, Pompeii is an attractive destroyed city which catches the attention of thousands of visitors who eager to travel to see the life in this site as it was. The site of Pompeii is a unique site in its components and catastrophic and sudden destroy by the eruption of Mount Vesuvius in 79 A. D. This in turn makes this site very remarkable and important dark heritage tourism site along with its importance to the scholars due to its richness that reflected the lifestyle of the ancient Romans. Among the aims of this study is to discuss the concept of dark heritage and tourism and its importance to the recent tourism programs and heritage studies shedding the light on the site of Pompeii as very successful and important model for dark tourism in Italy.
This research discusses the overview of historical palaces origins, architectural diversity, roots, and development. Moreover, it gives a brief discussion about the term of cultural heritage and historical palaces significance. The research is focusing on the 19 th century's palaces and their value which can be varied between saving memories, affecting visitors' experiences, and enhancing narrative mode. Historical palaces as part of our life can be stocked in our minds and return when missed, or they can participate in delivering the "feeling at home" to its visitors which are all has direct impact on saving palaces' memory as discussed in the project of Botto & Bruno under the title of "The Ballad of Forgotten Places". This project connects the memory with the palaces that need protection as presented inside Musei Reali palace in Italy. Moreover, historical palaces have their fundamental role in affecting the experience of their visitors regarding their diverse nationalities, skills, or backgrounds. Not to mention that, such historical palaces can participate in enhancing the narrative mode as their objects have their own narrative modes and values. Unfortunately, despite the given values of historical palaces, they are facing some neglection and obstacles that prevent their adaptive reuse or rehabilitation. The research argues with all of these points shedding the light on the reign of Mohamed Ali's Family due to its richness with palaces that many of them were influenced by both Islamic and European influences on their architecture.
This research discusses the overview of historical palaces origins, architectural diversity, roots, and development. Moreover, it gives a brief discussion about the term of cultural heritage and historical palaces significance. The research is focusing on the 19 th century's palaces and their value which can be varied between saving memories, affecting visitors' experiences, and enhancing narrative mode. Historical palaces as part of our life can be stocked in our minds and return when missed, or they can participate in delivering the "feeling at home" to its visitors which are all has direct impact on saving palaces' memory as discussed in the project of Botto & Bruno under the title of "The Ballad of Forgotten Places". This project connects the memory with the palaces that need protection as presented inside Musei Reali palace in Italy. Moreover, historical palaces have their fundamental role in affecting the experience of their visitors regarding their diverse nationalities, skills, or backgrounds. Not to mention that, such historical palaces can participate in enhancing the narrative mode as their objects have their own narrative modes and values. Unfortunately, despite the given values of historical palaces, they are facing some neglection and obstacles that prevent their adaptive reuse or rehabilitation. The research argues with all of these points shedding the light on the reign of Mohamed Ali's Family due to its richness with palaces that many of them were influenced by both Islamic and European influences on their architecture.
The digital marketing of heritage has many different areas of focus around the globe since its beginning in the 1960's. Among the objectives of this paper is to analyze digital technologies platforms' role in branding cultural heritage as a unique potential with low cost and ability for further spread. These technologies removed many barriers of marketing cultural heritage, which in turn give more opportunities and ideas towards better heritage branding through the various electronic media channels. The following pages of this article examine how historical assets can effectively use social and digital media in this concern and what are the best practices when using social media in promoting these assets along with some tips that sustain their improvement. The various social media platforms are used to communicate wider with the community who most of the time preferred using Facebook, Twitter, Instagram and Snapchat as four main social media platforms due to their effectiveness in engaging and attracting them, along with their ability in the marketing of numerous events, programs and exhibits. This research is determining what the marketing rules of cultural heritage are in the digital age which in turn should lead the marketers to up-to-date the online marketing strategies in order to fulfill audiences' perspectives like the importance of selecting the targeted segments and creating appropriate virtual communities with common interests.
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