La presente investigación tiene como objetivo determinar la incidencia de un plan de desarrollo turístico en la sostenibilidad y competitividad de la Comuna El Real, de la Provincia de Santa Elena, en el cual se debe aprovechar el recurso natural y cultural que tiene la comuna, donde se propicie la generación de una dinámica auténtica para la captación del turismo rural con la lógica y generación de un desarrollo desde adentro, contribuyendo de este modo al buen vivir de la comuna. Entre los problemas que se evidenciaron se encuentra la sostenibilidad, no cuenta con un desarrollo ambiental, económico, y social, proyectos de emprendimiento, se plantea estrategias sostenibles y competitivas desde la perspectiva del turismo rural. Para la elaboración de este trabajo se utilizó la metodología basada en investigación cuantitativa y cualitativa. Se describió las características generales de la problemática existente, permitiendo elaborar una diagnostico situacional de tipo integral, con la implementación de estrategias como son, los convenios con las instituciones del estado, cursos de capacitaciones a los comuneros para que puedan realizar una eficiente administración comunal, buen trabajo en equipo, ejecución de programas y proyectos, participación oportuna de los habitantes para el logro de un crecimiento permanente para la comuna, sus organizaciones y asociaciones ubicadas dentro de su territorio. Palabras clave: recursos turísticos, recursos culturales, desarrollo sostenible, estrategias competitivas Abstract This research aims to determine the incidence of a plan of tourist in the sustainable environmental, economic and social development, through an internal of the Commune diagnosis the Real, of the Province of Santa Elena, which should benefit from the natural and cultural resource that has the commune, where is conducive to the generation of a real dynamic for the acquisition of rural tourism with the logical development from within generation contributing in this way to the good living of this municipality. Between the problems that became apparent the competitiveness is, not advertising, technological tools, entrepreneurship projects, has raised sustainable and competitive strategies from the perspective of rural tourism. Based on quantitative and qualitative research methodology was used for the preparation of this work. Described the General characteristics of the existing problems, allowing to develop a diagnostics situational type, with the implementation of strategies such as agreements with the institutions of the State, courses of trainings a residents so that they can perform efficient administration community, good team work, implementation of programmers and projects, timely participation of the inhabitants for the achievement of a permanent growth for the commune their organizations and associations located within its territory. Key words: tourism resources, cultural resources, sustainable development and competitive strategies
The COVID-19 outbreak has become a worldwide concern for everyone, and specifically for Higher Education Institutions, their students, teachers and those responsible for university public policies. Social distancing is now the primary consideration for any student when deciding where and how to study, reducing their willingness to educate themselves in physical settings with others who may carry the virus. In this context, this article analyzes how the Covid-19 pandemic affects Ecuadorian universities in the form of a communication and marketing trial, and its influence on university actors. The Covid-19 crisis has put the processes of social structures to the test. Communication and marketing are examples of these processes that face an unprecedented and unforeseen situation. In this sense, it is intended to reflect on how the pandemic affects and will condition the practice of university communication, both internal communication and its link with society. Finally, emphasis is placed on the importance of the universities assuming that reputation is a risk, and that this risk must be managed with the techniques and tools of communication, since the pandemic demonstrated higher education institutions the importance of managing relationships of trust with their teachers and students.
El principal objetivo de este artículo, determina la necesidad de un modelo de desarrollo turístico equilibrado y sostenible en la comuna Olón, provincia de Santa Elena, para llegar a aquello fue necesario identificar las capacidades, limitaciones e inconvenientes que afectan a este lugar turístico, a partir del análisis de los recursos turísticos, demanda turística y la situación jurídico – administrativa. Se utilizó la metodología investigación – acción y exploratoria. Entre los resultados encontrados se establece que la comunidad de Olón es un lugar turístico con gran potencial para el desarrollo del turismo de naturaleza y ecoturismo, debido a la existencia de diversidad de flora y fauna. AbstractThis article seeks to determine the need for a balanced and sustainable tourism development model in the municipality of Olón, Santa Elena province. To reach this goal, it was necessary to identify the capacities, limitations and drawbacks that affect this tourist site. From the analysis of tourism resources, tourism demand and the legal - administrative situation. The research - action and exploratory methodology was used. Among the results found is that the community of Olón is a tourist place with great potential for the development of nature tourism and ecotourism, due to the existence of diversity of flora and fauna.
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