Rural residents not only produce rural garbage and participate in its disposal, but are also beneficiaries of a beautiful rural environment. The garbage exchange supermarket (where garbage is exchanged for goods) is a garbage disposal method that is employed in some villages in China. It is of great significance for the improvement of rural living environment and rural residents’ awareness of environmental protection. Thus, it is necessary to explore rural residents’ perceptions and behavior regarding garbage exchange supermarkets. Based on planned behavior theory and social exchange theory, this paper develops a model of rural residents’ perceptions, attitudes, and environmentally responsible behaviors regarding garbage exchange supermarkets. Then, using Huangshan City, China, as a case study, three villages, located in the upper, middle, and lower reaches of the Xin’an River were selected. Using a stratified sampling method, 324 questionnaires were obtained from residents. The developed model was verified by the method of structural equation modeling. Findings are as follows: (1) On the whole, residents have a strong and positive perception of the benefits of garbage exchange supermarkets, with an emphasis on its environmental advantages. (2) Regarding the cost dimension in perception, the focus is spent queuing for exchange on the time and sorting garbage at home. In general, residents are still willing to spend this time going to the supermarket to exchange. (3) Environmentally responsible behavior is divided into two dimensions: compliance and promotion-type environmentally responsible behavior—the former is more apparent among rural residents. (4) Residents’ perceptions of benefits positively affect their attitudes and satisfaction towards garbage exchange supermarkets. Cost perception has no significant effect on residents’ attitudes but has a negative correlation with satisfaction, satisfaction and attitude have positive correlations with environmentally responsible behavior, and satisfaction also positively affects residents’ attitudes.

Tourists have been attracted to world heritage sites (WHSs) by their Outstanding Universal Value (OUV). In view of the Stimulus-Organism-Response (S-O-R) framework and the theory of attitude and behavior, by employing 563 tourist samples from Mount Sanqingshan National Park, and using structural equation modeling, we examine tourist behavioral intention for heritage conservation, and the following conclusions were drawn: (1) the S-O-R theory revealed the behavioral intentions of tourists to protect WHSs; (2) as a stimulus, tourists’ value perception and destination attachment were positively affected by the OUV attractiveness, and their perceived value had a positive influence on heritage conservation, although the hypothesis of destination attachment to heritage conservation was not supported; (3) heritage-conservation education and knowledge positively influenced tourists’ behavioral intentions towards heritage protection, and tourists’ heritage protection attitude had a positive influence on their behavioral intention; and (4) a framework of the influence mechanism for tourists’ heritage conservation based on the S-O-R theory was proposed, while tourists’ cognitive and affective attitudes impacted on heritage protection intention which, in turn, further enhanced the tourists’ perception of the OUV. Conclusively, the measures and implications were proposed for improving conservation and management of WHSs, in particular to achieve the sustainable development of the tourist industry and world heritage sites.

One of the important purposes of opening protected areas to the public is providing tourists with natural experience products and education so as to stimulate their environmentally responsible behaviours (ERBs) and achieve sustainability. However, there are often contradictions between the recreational use of natural resources and eco-environmental protection, and scholars have not directly determined whether natural experiences always trigger tourist ERBs. To fill this gap, we study the formation of ERBs (including environmentally friendly behaviours, environmental concern-based behaviours and sustainable behaviours) by integrating the mechanisms of tourists’ experiences (including sensory experience, mental involvement and norm arousal) and their effects on ERBs. The results of a sample of 682 tourists at a National Nature Reserve in China affirm that there are spillover effects among tourists’ experiences and that tourists’ experiences influence ERBs. Sensory experience and norm arousal positively affect people’s environmentally friendly behaviours, their behaviours that are based on their concern for the environment and their sustainable behaviours. While mental involvement has a positive impact on environmentally friendly behaviours, a negative impact on sustainable behaviours, and no effect on people’s environmental concern-based behaviours. In addition, mental involvement and norm arousal play an important role in mediating the impacts of sensory experience on ERBs. This study explores the relationship between use and conservation of natural resources via tourists’ experiences and ERBs, and it reveals that tourists’ experience stays in mental involvement, which may not conducive to eco-environmental conservation in the protected areas. It opens the field for future research paths in the exploration of the paradox that emerges out of the natural experience and tourists’ ERBs and provides insights into and points to ecological implications for reserve managers and tourism operators.

With the ongoing expansion of tourism, a conflict has arisen between economic growth in the tourism industry and environmental preservation, which has attracted the interest of government and academic groups. Because it enables the adaption of tourist activities and buildings in the tourism area in order to protect the natural resources of the scenic area while seeking economies of scale, the tourism environmental carrying capacity system is an essential tool for resolving this conundrum. It also enables tourist sites to grow sustainably while understanding their limitations and carrying capacity. This study uses Citespace 6.1.2 and VOSviewer 1.6.18 analysis software to conduct a bibliometric analysis and review of 297 articles on tourism environmental carrying capacity. This analysis includes early warning studies, assessment models and management tools, and analyses of keyword co-occurrence and emergent word co-occurrence. The article’s conclusion makes recommendations for further research, including the division of each interest group, improved dynamic forecast and early warning of tourism environmental carrying capacity, and the development of an objective, scientific model of tourism carrying capacity.

Since the reform and opening up in 1978, China has experienced a rapid urbanization process, with an increasing urban population. In recent years, with the improvement of the rural living environment and the rise of the urban middle class, more and more people have moved from cities to villages in China. The gentrification phenomenon has also emerged in rural China. This paper takes Xixinan Village, a traditional village in China, as a case. On the basis of field investigation, it employs qualitative research methods and grounded theory to explore the emergence and influence of rural gentrification in the traditional village. The finding show that: (1) the rural gentrification in Xixinan Village was divided into two stages, namely, the setting-in stage of immigrants (2009–2014) and the rural gentrification development stage (2015–present). (2) The impacts of rural gentrification in Xixinan Village primarily include four aspects: population growth, landscape change, economic transformation and cultural transformation. The increased population mainly includes the urban lifestyle type of gentrifiers, new rural construction type of gentrifiers and returning home entrepreneurial type of gentrifiers. The landscape change is mainly manifested in the spatial form of villages, housing landscape, street landscape and other aspects. The economic transformation is manifested in the rapid development of rural tourism services and cultural industry in Xixinan. In addition, with the influx of the new urban middle class, new aesthetic methods and cultural vitality have emerged in Xixinan Village. (3) The rural gentrification and its impacts in Xixinan Village can be interpreted from three perspectives, i.e., consumption orientation, production orientation and the unique role of the government. Furthermore, the limitations of the study are briefly analyzed, and the “displacement” problem caused by rural gentrification in China needs follow-up research in the future.