This paper has studied and observed the consumer behavior by collecting all kinds of actions of consumers and applying the ubiquitous environment which are RFID and camera sensors to gathering log data. The consumer's behavior was automatically saved as a log file and analyzed by using artificial neural network. From neural network model allows us to categorize theconsumers into 3 groups which are: A) the consumers who were certain in buying a product, B) the consumers who intended to buy a product but could not decide what to buy, and C) the consumers who did not intend to buy but stop by to view the product.
This paper has proposed a shopping assistance service. We provide consumer-friendly services which based on personal behavior log data. The consumer-friendly services are information service which display through a monitor, robot, sound and music that can attract new consumer. In this paper, we study personal behavior from a log file that has been recorded by RFID and camera sensors in the ubiquitous environment. Utilizing ubiquitous sensors, we apply three types of observation scopes to model each user's preference. They are microscopic, mezzoscopic, and macroscopic observation scopes. We have proposed the behavior analysis, algorithms and collaborative filtering to retrieve information. Finally, we will also propose a ubiquitous shop space experiment.
This paper proposes a ubiquitous environment store, which is composed of cameras, sensors and displays, for supporting decision concerning commodities based on each customer's shopping interest. This store suggests that three analyzing views can be utilized to analyse relations between customers' interests and their behaviours towards commodities. This store collects data on the behaviour of each customer, who has agreed to be observed, and makes individual models, by analyzing collected data. This store also provides commodity information, which is decided by the individual's model, to each customer through a display, which is in front of this customer. Comparing this system to a non-system through a purchase experiment of clothes shows this effectiveness of this system.
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