Jerome Polin Sijabat is an Indonesian YouTuber. Jerome Polin is known after starting a YouTube channel called Nihongo Mantappu, which shares his personal life in Japan. Apart from speaking Indonesian, Jerome Polin also uses other languages, such as English and Japanese. Jerome Polin's mastery of the language causes code-mixing in the video. This study describes the forms of code-mixing and the factors that cause code-mixing in videos on Jerome Polin's YouTube channel. This study uses a qualitative descriptive method with a sample of conversational quotations. The data collection technique used is the listening method using note-taking techniques and free-involved-talk listening techniques. The results showed that the forms of code-mixing insertion in Jerome Polin's YouTube video include elements of words, phrases, and clauses. The types of code-mixing in Jerome Polin's YouTube videos are outer code-mixing.
This study uses a qualitative method with a 3-dimensional Critical Discourse Analysis approach to N. Fairclough's model and Pierre Bourdieu's constructive structural theory to dismantle linguistic domination and symbolic power. The object of the research developed; the researcher took an object published in the online media portal owned by Tempo.co with the title "The Reason Luhut Wants to Care for Protect as a Digital Payment Instrument. The researcher aims to dismantle the concept of symbolic power in the discourse of using the PeduliLindungi application as a digital payment instrument, to explain the language process as an instrument of power in the discourse of using the PeduliLindungi application as a digital payment instrument, and to explain the influence of language dominance on a person. Based on the results of the study, it can be concluded that language is not only a means of communication but in language, there is an ideology and power, from the discourse on the use of the PeduliLindungi application as a means of digital payment using symbolic power and language as an instrument of power. Luhut Binsar Pandjaitan uses language styles such as paralogistic sentences, repetition figureheads, and metaphors to convince and persuade the interlocutor in his language dominance strategy. The social irregularity in the text is the manipulation of information; his argument is in the form of hegemony which gives the impression that the ability to build premium products and the progress of the Indonesian nation is due to digital payments. From text analysis, Luhut Binsar Pandjaitan inserts ideology during the opening ceremony of the peak of Indonesian Creative Works on September 23, 2021. Luhut Binsar Pandjaitan uses his position as Coordinating Minister for Maritime Affairs and Investments to give his symbolic power.
This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".
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