This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers' emotional connectivity. We first identify emotion-focused practices that form volunteers' emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers' emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers' emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.

While scholars have analyzed the emergence and characteristics of social enterprises, and their internal tensions between conflicting logics, we have little understanding of the dynamics at the interorganizational level between social enterprises. Based on an in-depth, qualitative study with work integration social enterprises in the secondhand clothes industry, we uncover the dynamics of simultaneous cooperation and competition. Our analysis shows that social enterprises simultaneously—rather than sequentially—engage in coopetitive actions at three levels of action: operational, stakeholder, and environmental interface. At each level, social enterprises engage in different coopetitive actions that do not easily fall under the commercial–social tension usually studied in the social entrepreneurship literature. Social and economic goals motivate both competition and cooperation, but we argue that this plays out differently at each level of coopetition. We conclude with implications for theory and practice.

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