In this paper, we propose that personification of flexible hand-held devices is one of the key human-computer interaction methods that allow future users to interact more intuitively with their devices, providing emotional feedback to the users. We basically aim to answer two questions, first, personification of flexible devices can standardize emotional experience to the users and second, how valid would it be to intuitively use personified flexible device that changes its shape on notifying purpose. Through conducting a user study on 60 participants, we find that flexible devices that express emotion through personification can be standardized, and it is applicable to use these flexible personified devices to communicate with the users by notifying the users, allowing them to use the device more intuitively.
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