Purpose The purpose of this paper is to contribute to the literature on effectiveness of entrepreneurship education by empirically assessing the role of university entrepreneurial education in entrepreneurship development and reporting the results. Design/methodology/approach A quantitative method was applied for this study. This research was preplanned and structured. Based on the previous literature, hypotheses have been developed. The sample is composed on the basis of a simple random sampling and consists of 200 students. The method of data collection was face-to-face interview with a self-administered questionnaire. The data were statistically interpreted using factor and regression analysis. Findings The present paper explores and examines the factors and variables of different kinds of entrepreneurial education at the university level. Specifically, at first, this paper addresses the possible entrepreneurial education factors in terms of generalized, motivational, and augmented entrepreneurial education via comprehensive literature review. Second, the paper focuses on the relationship between entrepreneurial education at the university level and entrepreneurship development. The results of this study show a strong positive relationship between different kinds of entrepreneurial education on entrepreneurship development. Practical implications The implications of these findings are highly relevant to the universities, policy makers, practitioners, and relevant agencies in regard to their policy-setting process in the entrepreneurship development context. This is because entrepreneurship education at the university level has been recognized to have an impact on student, group, and society. This finding also improves the understanding of donors and development partners about the extent to which a quality entrepreneurship education can play a role in economic development. Wrong specification of research models has a significant impact on research outcome and may even mislead decision-setting process. Therefore, this paper encourages further research that examines the measurement model of these three kinds of entrepreneurial education for entrepreneurship development. Originality/value This study provides a first step toward generalized, motivational, and augmented entrepreneurial education at the university level in Bangladesh.

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The study aimed at identifying the factors that consumers consider valuable at the time of purchasing a particular convenience product: toothpaste in this case. Four core factors (health, social, individual, and economical) covering twelve variables have been analyzed to reveal the consumers’ attitude that guides them towards purchase decision of a particular product. So, both the producers and the marketers should focus on properly measuring the core variables under the factors and emphasizing on incorporating these variables in product design to get favorable consumers’ attitude.

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Purpose: The purpose of the paper is to review of the concepts and approaches to entrepreneurship education and promotion based on the published literature. It also looks into the practices of entrepreneurship education in university level in some selected countries from North-America, Europe and Asia. This paper puts a special emphasis on the historical development of entrepreneurship education in Bangladesh. Design/methodology/approach: Qualitative method was applied for the paper. Existing literature on entrepreneurship education was reviewed to find the kind of entrepreneurship education provided in some selected countries. The websites and primed documents of the leading public and private business schools of Bangladesh were consulted to figure out the historical development in entrepreneurial education. Findings: The paper found marked difference in the availability of the institutions, diversity of the methodological practices relating to entrepreneurship education in institutes of higher education and the policy framework for entrepreneurship promotions in different countries. The paper has also generated qualitative and analytical insights about. the practice of entrepreneurship education which is simultaneously important for the academia and practice. Implications: The implication of the finding of the paper is, highly relevant to the universities, policy makers, practitioners, and relevant, agencies’ policy-setting process in the entrepreneurship development context This is because entrepreneurship education in the context of university level has been recognized to have impact on student, group and society. This finding also improves the understanding of donors and development partners about the extent to which quality entrepreneurship education can play a role in economic development. This paper also encourages further research that examines the measurement of role of university education in entrepreneurship development. Originality/value: This study provides a step towards the comparison of entrepreneurship education and entrepreneurship development promotion programs in different countries across Europe, Asia and America. The comparison of the entrepreneurship education in different private and public universities in Bangladesh is also done for the first time.