Online social cues that utilize user-generated data, such as user reviews and product ratings, have become one of the key factors influencing online user behavior and decisions. Online users who shared their reviews and ratings about a product (or a seller) become an abstract reference group to a focal user interested in the same product. This study focuses on sponsored search results (SSRs), a type of unsolicited information that matches users’ search queries and receives high evaluations from prior consumers. We investigate the effects of positive social cues on alleviating users’ avoidance responses toward an encountered SSR when searching for a product in a C2C e-commerce context. We synthesize the avoidance literature and identify three forms of SSR avoidance, namely, cognitive, behavioral, and affective avoidance. We apply users’ implicit concerns on SSRs to explain users’ avoidance of an encountered SSR. In addition, we extend social influence theory to online settings where abstract reference groups are posited to trigger social influence. We examine how and under what conditions the three forms of SSR avoidance can be reduced by various positive online social cues (i.e., product- and seller-related). We conduct three laboratory experiments. Results attest to users’ implicit concerns on SSRs and their avoidance of SSRs and reveal different effects of various social cues on reducing the three forms of SSR avoidance. This study uncovers the theoretical mechanisms of social influence on reducing SSR avoidance in online settings. It also offers practical implications for online search service providers to help online users’ decision making in their search process.
Unverifiable messages abound on the Internet. As policymakers and social media platforms grapple with the spread of misleading, false, or otherwise harmful messages, it is important they better understand why users share messages they cannot verify. This article reports on two studies that shed light on such issues. In the first study, the authors leverage secondary data collected from Twitter to show that true and false unverifiable messages have different characteristics and that those characteristics are predictive of retweeting. In the second study, they conduct a controlled experiment to explain why such characteristics influence resharing. Jointly, these studies show that leaks (i.e., true-but-unverifiable) tend to be more plausible, more vivid, and are sent by more credible senders than rumors (i.e., false-but-unverifiable). Further, the relationships among these variables is multiplicative such that the effects of vividness and sender credibility are strengthened for plausible and weakened for implausible messages. Finally, message recipients use these characteristics to determine whether an unverifiable message is novel and/or helpful. In sum, the authors find that social media users are likely to reshare unverifiable messages when they exhibit characteristics of plausibility, vividness, and sender credibility, which signal the novelty of helpfulness of the message.
Sustainability disclosure is a topic of great interest among academics and practitioners. As a key means of disclosing an organization’s sustainability information, the corporate social responsibility (CSR) report is adopted by most organizations nowadays. It also becomes an important information source for stakeholders. However, there is a concern that many stakeholders perceive CSR reports are reflections of the sustainability performance of organizations. This misunderstanding could lead to undesired outcomes (e.g., lower the expected risks than actual risks). In this study, the authors explore the relationship between organizations’ CSR disclosure and their sustainability performance. Their result shows that there is a significant relationship between an organizations’ sustainability performance and its sustainability disclosure level. At the same time, they observe many organizations that have inconsistent levels of sustainability performance and disclosure (e.g., good sustainability performance but low level of CSR disclosure). In order to a have comprehensive view of all possible scenarios, the authors propose four archetypes that categorize organizations according to their CSR disclosure levels and sustainability performances. Underpinning theories and rationales are discussed for each archetype.
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