This study aims to determine what factors influence the preferences of Muslim communities who do not use sharia pawnshops. The research method uses a quantitative approach with logistic regression analysis techniques. The technique of collecting data using questionnaires originating from 100 Muslim communities in West Bogor District. Based on the results of the analysis of the data obtained it can be seen that only locations that have an influence on the decisions of Muslim communities so that they do not use sharia pawnshops because the location has a significance level smaller than 0.05, which is equal to 0.02.
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