This study aims to determine the management of ADKAR-based character development on social competence and teacher productivity at Madrasah Aliyah Sa'adatulAbadiyah, TanjungJabung Barat. The approach used in this research is a quantitative descriptive study. The instrument is used in the form of multiple choice questions with a score of 0 if it is wrong and a score of 1 if it is true. Data analysis was carried out in three stages, namely the categorization stage, the N-gain test stage, and the T-test stage. The population and sample used in this study were all teachers at Madrasah Aliyah Sa'adatulAbdaiyah with a total of 26 people. Thus, determining the sample in the study using total sampling (all teachers are sampled). Based on the data obtained, it is known that ADKAR-based character development management affects social competence by 42% and the productivity of 51% of teachers at Madrasah Aliyah Sa'adatulAbadiyah, TanjungJabung Barat. Based on the N-gain test, it is known that the increase in the two variables is in the "medium" category. Thus it can be said that ADKAR-based character development management can be used as an alternative to improving social competence and teacher productivity.
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