Micro, Small and Medium Enterprises (MSMEs) in Indonesia are developing and becoming popular. In this case, efforts are needed to improve the performance of MSMEs to be able to contribute to society and improve the economy. This research aims to see how the role of innovation and e-commerce can help improve the marketing performance of small businesses. It can be seen that the development of MSME is an advantage as well as a challenge for small businesses to be able to compete and survive in existing business competition. The research method used is a mixed method, with a sample of small businesses in the culinary in Pekanbaru. The research results show that innovation plays an important role for small businesses to improve their marketing performance, because of the many competitions and similar culinary businesses that continue to grow in the city of Pekanbaru, demanding small businesses to be able to innovate starting from the input, process and output of their businesses. Furthermore, e-commerce plays a role in improving marketing performance, but the impact of increasing e-commerce in small businesses in Pekanbaru is relatively small.
Rendahnya kemampuan bersaing produk-produk UMKM kota Pekanbaru menjadi anomaly ditengah tingginya angka pertumbuhan usaha tersebut. Hal tersebut dimungkinkan karena ketidakmampuan UMKM dalam menciptakan jati diri untuk produk-produk mereka sehingga mudah teridentifikasi dan terdiferensiasi. Pengabdian kepada masyarakat ini bertujuan untuk mengatasi permasalahan tersebut diatas melalui perancangan produk, merek dan branding yang memiliki keunggulan kompetitif, selain memberikan pengetahuan dan wawasan akan arti penting branding produk.pengabdian dilakukan dengan pendekatan brainstorming dan SWOT sebagai teknik analisis,kegiatan pengabdian ini menghasilkan produk berupa sabun cuci dan mandi cair dengan thematic buah-buahan dan memakai merek SEEPRazes.
The capital market is a market (place, in the form of a building) prepared to trade stocks, bonds, and other types of securities using the services of stockbrokers. To add to the opening insights on the introduction of capital markets in Indonesia, the introduction of trading mechanisms on stocks and the steps to become investors in the capital market addressed to school teachers and students by practitioners who have been directly involved in the capital market in order to support the interests, knowledge and improving soft skill of teachers and students especially related to how to invest in capital market. This method of community service activities using lecture methods, direct demonstrations practiced by participants, and question and answer. Evaluation of activities generally works well and satisfies participants and training instructors. Participants hope that in the following years can be given the opportunity to get similar training. Overall activities of community empowerment through education of capital market run well and smoothly. This training provides skills and knowledge about capital market activities to teachers and learners as a provision to start a flexible and controllable side business.
Penelitian ini menguji pengaruh kedisiplinan kerja, kepuasan kerja, dan stres kerja terhadap kinerja karyawan bagian keuangan dengan organizational citizenship behavior (OCB) sebagai variabel mediasi. Populasi penelitian ini seluruh perusahaan ritel di Pekanbaru. Sampel penelitian ini PT. Matahari Department Store Tbk, PT. Hero Supermarket Tbk, dan PT. Matahari Putra Prima Tbk dengan total responden yaitu 120. Data yang digunakan dalam penelitian ini menggunakan metode survei dengan penyebaran kuesioner. Untuk analisis data menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian dapat disimpulkan bahwa kedisiplinan kerja tidak berpengaruh signifikan terhadap OCB. Kepuasan kerja berpengaruh signifikan terhadap OCB. Stres kerja berpengaruh negatif dan signifikan terhadap OCB. OCB berpengaruh signifikan terhadap kinerja karyawan bagian keuangan. Kedisiplinan kerja tidak berpengaruh signifikan terhadap kinerja karyawan bagian keuangan melalui OCB. Kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan bagian keuangan melalui OCB, dan stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan bagian keuangan melalui OCB
Tingkat Pengangguran di Indonesia menunjukkan angka relatif berfluktuatifdibandingkan di negara – negara maju. Salah satu usaha untuk mengurangi jumlahpengangguran adalah dengan menciptakan lapangan pekerjaan salah satunya denganentrepreneurship. Pertumbuhan ekonomi yang meningkat sangat mungkin akanmeningkatkan peluang kesempatan berusaha. Salah satu yang harus diasahkemandiriannya adalah adik-adik panti asuhan melalui kegiatan pelatihan berbasiswirausaha. Melalui pelatihan ini diharapkan dapat memberikan pengetahuan danmenumbuhkan jiwa kewirausahaan bagi adik-adk Panti Asuhan. Kegiatan meningkatkankualitas masyarakat dengan entrepreneurship melalui pelatihan kreatifitas balon hiasdan bucket bunga wisuda yang dilaksanakan pada tanggal 8 April 2017 di Panti AsuhanAnak As – Sallam Pekanbaru. Kegiatan ini berjalan lancar yang dihadiri oleh 30 peserta.Peserta terlihat sangat antusias dengan materi yang diberikan. Hasil dari kegiatan inidicapai dalam kegiatan yang berlangsung satu hari. Semua hasil yang dibuat pesertadikumpulkan dan di lakukan evaluasi, diberi masukan dan selanjutnya dapat diperbaikilagi. Berdasarkan dari hasil kegiatan dapat diidentifikasi tingkat pemahaman pesertapengabdian sebesar 80% memahami konsep yang diberikan penyaji dan pentingnyamemiliki kualitas dalam diri yaitu bentuk kreatifitas guna bersaing pada era golabal saatini.
Investing is the best option for maintaining financial security in the future. For most people especially beginners, investing is a very complicated thing and will make it confused to take the right investment decision. All types of investments contain elements of risk. Investor decisions are based on consideration of risk factors and expected gains. The purpose of this activity is to socialize the investment measures for beginners who are teachers and learners. Acquire the right knowledge of trends to buy stocks in the capital market for beginners i.e. teachers and students through live practice in the field. This method of community dedication uses lecture methods, direct demonstrations by the speaker, and questions and answers. The lecture method is used to convey knowledge on how to invest stocks for beginners. Demonstrations are used to provide direct examples of how to buy stocks on the capital markets. The result of this activity shows the participants very enthusiastic during the activities until the training is completed. Participants hope the next year can be given the opportunity to get similar training. Therefore, the investment will not be enough if done once. Keywords: Investing, stocks and beginners
The cake making business is a home-based business that is widely practiced by people in Pekanbaru. The large demand for cakes is a promising business opportunity. The conditions of intense competition require cake-making businesses to be active in making breakthroughs and innovations, so that their products remain in demand by consumers. The cake-making business as a small business also experiences various obstacles, including low turnover and production capacity, as well as weakness in the marketing aspect, especially in distribution channels for its products. This community service activity is carried out on cake-making entrepreneurs in West Sidomulyo Pekanbaru. This activity aims: 1) cake-producing entrepreneurs can run their business professionally, creatively and innovatively, 2) expand the market for their products, 3) increase their production capacity, 4) increase their expertise and skills in making sponge cakes. Activities in this service include training in marketing management, entrepreneurship, and preparation of financial reports). Based on the implementation and evaluation of the results of activities, it can be concluded that cake-producing entrepreneurs can run their business professionally, creatively and innovatively, and there is an increase in production capacity due to increased demand from customers.
The target of the training activity is the young women of the Aisyiyah Women's Orphanage. Children are expected to be able to increase their insight and ability to understand learning in online teaching and learning activities. Although specifically the problem for orphanage children is the weakness of strengthening the ability to master learning materials quickly (Quantum Learning) and soft skills. In addition, this activity can also motivate orphanage children to be more creative, innovative and independent. This community service activity method uses the lecture method by the presenters and direct demonstrations are practiced by the participants, as well as a question and answer session. The introduction of creative online learning media using the Google Classroom application is very inspiring in learning and teaching innovation. By mastering a number of new skills by trainees, it will also have an impact on increasing learning achievement in schools which are now carried out online
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