Abstract. The objectives of this research was to analyze the influence of student's knowledge and attitude toward functional foods consumption behaviour. This research used cross-sectional study design and took place at Bogor Agricultural University. Samples of this research were 204 undergraduate students that chosen using simple random sampling method. The data were collected by a selfadministered technique using questionnaires. The results showed that the average of functional foods consumption frequency was 47 times a month and the number of types consumed was 7 kinds. The results of Pearson correlation test showed that student's allowance, attitudes, and frequency of functional foods consumption were correlated significant and positive. Factors that have a significant positive influence toward consumption frequency were the allowance and student's attitude. The number of functional foods types consumed was influenced by student's attitude.Keywords: attitude, consumption behaviour, functional foods, knowledge, young consumer Abstrak. Penelitian ini bertujuan menganalisis pengaruh pengetahuan dan sikap mahasiswa terhadap perilaku konsumsi pangan fungsional. Penelitian ini menggunakan desain cross sectional study dengan lokasi penelitian di Institut Pertanian Bogor. Contoh dalam penelitian ini adalah 204 mahasiswa Institut Pertanian Bogor yang dipilih secara acak sederhana. Pengambilan data dilakukan dengan teknik self-administered menggunakan alat bantu kuesioner. Hasil penelitian menunjukkan bahwa mahasiswa mengonsumsi pangan fungsional ratarata 47 kl/bl dan 7 jenis. Hasil uji korelasi Pearson menunjukkan uang saku dan sikap mahasiswa berhubungan positif signifikan dengan frekuensi konsumsi pangan fungsional. Faktor yang berpengaruh positif signifikan terhadap frekuensi konsumsi pangan fungsional adalah uang saku dan sikap. Jumlah jenis pangan fungsional yang dikonsumsi hanya dipengaruhi oleh sikap.Kata kunci: konsumen muda, pangan fungsional, pengetahuan, perilaku konsumsi, sikap
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