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This paper discusses about a research with the aim of investigating the potential integration of 3D GIS and virtual technology in designing and developing residential property marketing information system. The method adopted in this research is a standard system development lifecycle; commencing with the user requirements study, followed by the system design, the system development, the system implementation and finally the system evaluation. This research uses an informal method i.e. semi-structured interview, survey questionnaire and review of the existing information system to establish the user requirements. Ten user requirements were outlined alongside with the examination of four 3D integration and three virtual reality methods. Three out four methods of 3D features integration are selected for the system development. The developed system is tested using the black box and white box testing methods. The prototype system can be used by the real estate agents and property developer as the concept, framework and references for future development of a better conducive property marketing information system as well as simplifying the traditional flow of housing selection which gives positive impacts in the marketing transaction

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