Abstract-The development of mobile phone is swift and abundant. This research aims at converting a cycling website to a mobile phone interface and exploring the simplification design principles, which are examined by LUI (Logical User Interface), PUI (Physical User Interface), and GUI (Graphic User Interface) three facets. The research sample is recruited from bike club and design school and assigned to web-surfing groups, and cycling groups. Data show research participants are congruent in high satisfaction to the converted APP web design over the conventional one, including the direction and connection, the navigation on panorama picture, and jump buttons. However, design students also suggest the color layout of the web can be improved, and the graphic design can be more attractive.Index Terms-Interactivity, mobile web design, simplicity, user interface.
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