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This paper estimates the causal impact of increased demand for low-skilled workers on youth employment, and short and long run education. We exploit quasi-experimental demand shifts for retail workers due to changes in allowed opening hours for retail stores across Norwegian municipalities. We find that relaxed restrictions on opening hours increased employment in the sector and permanently reduced educational attainment for affected high school students. The results suggest that policies or shocks that increase demand for low-skilled workers in the short term might have negative long-run effects in terms of reduced educational attainment.

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