The purpose of this investigation is to examine how different dimensions of firm reputation interact to predict firm financial performance. Specifically, we draw on the tenets of stakeholder theory to argue that firm managers can optimize their financial performance by minding their financial and social reputations. If firm managers fail to establish a sound financial reputation, then their financial performance suffers, and especially does so if the firm has dedicated resources to maintaining a strong social reputation. Time separated data from 393 firms supported our hypotheses that financial performance is predicted by financial reputation, and that this relationship is moderated by social reputation. Implications, limitations, and areas for future research are discussed.
The improvements in new media technologies in conjunction with the expansion of innovative opportunities for marketing and consuming sport have played direct roles in the globalization of sport. However, those in the Sport Management academic field are still trying to understand the effect of culture on sport consumer behavior. Guided by Hofstede's cultural dimensions theory, the purpose of this study was to examine the sponsorship and cross-national relationships among the short-term/long-term orientation and individualism/collectivism cultural dimensions, attitude toward a sponsor, gratitude, purchase intentions, and actual purchases. Data were collected via longitudinal web surveys conducted with soccer fans from the United States, the United Kingdom, and India. The results from a structural equation model provided evidence that the individualism/collectivism cultural dimension had a significant effect on gratitude but not on actual purchases, and that the purchase intentions variable was a predictor of actual purchases.
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