The paper connects culture, tourism and rural development. It tries to make an overview of various forms of cultural tourism in Czechia. Attractions of cultural tourism are identified and ranked according to their cognitive function. Their list includes cultural heritage in spheres of archaeological sites, architecture, arts, folklore, pilgrimages, technical works, cultural events or protected landscape areas. The culture of wine in Southern Moravia has been chosen as an example. Its analysis was elaborated using the Importance/Performance Analysis. Czechia has great potential for the cultural tourism development in rural areas but it seems to demand a great deal of work when one needs to be constantly reconciling the changing interests of tourists with the potential of the regions. One of the important goals is to attract tourists into rural areas and thus limit their concentration in the most attractive places. Rural cultural tourism seems to be a significant aspect in this respect. The part of the study is the example of the adaptation of the current situation with COVID-19 to properly support the development and cultural potential of domestic tourism in South Moravian region in relation to the economic impacts on international tourism.
The purpose of this study is to understand internal main activities in Spanish hotels that managers use to maintain a good working climate and to compare them with the Herzberg's Two Factor Theory of satisfaction in hospitality business environment. This analysis shows the fact of motivation factor which can influence an individual employee commitment in order to increase internal satisfaction, improve the performance and avoid the staff fluctuation in hospitality environment. For qualitative interviews there were selected full-time employed managers working in five-and four-stars hotels in Barcelona. The obtained results and comparison demonstrated that the analyzed perspectives lead to a higher efficacy, loyalty, and individual performance in the area of chosen three dimensions: strategy, communication, and common feedback, only to motivated employees. The results would support the importance of effective implementation of these three dimensions and implications for Czech hospitality organizations.
The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of the hardest hit sectors of tourism, resulting in unprecedented versatility of lodging establishments. This paper examines the impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the socio-demographic aspect of domestic demand in the Czech Republic. The gender of guests was found to have a strong impact on various safety requirements, such as maintaining a safe distance, reduced hotel capacity, or provided disinfection. In addition, women rated all COVID-19 measures higher than men. Other socio-demographic aspects, such as age and education, also have an impact on safety requirements. Consequently, the research findings can help develop new hotel strategies that keep the guest experience and profit optimization in mind.
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