Recommendation systems and content filtering approaches based on annotations and ratings, essentially rely on users expressing their preferences and interests through their actions, in order to provide personalised content. This activity, in which users engage collectively has been named social tagging, and it is one of the most popular in which users engage online, and although it has opened new possibilities for application interoperability on the semantic web, it is also posing new privacy threats. It, in fact, consists of describing online or offline resources by using free-text labels (i.e. tags), therefore exposing the user profile and activity to privacy attacks. Users, as a result, may wish to adopt a privacy-enhancing strategy in order not to reveal their interests completely. Tag forgery is a privacy enhancing technology consisting of generating tags for categories or resources that do not reflect the user's actual preferences. By modifying their profile, tag forgery may have a negative impact on the quality of the recommendation system, thus protecting user privacy to a certain extent but at the expenses of utility loss. The impact of tag forgery on content-based recommendation is, therefore, investigated in a real-world application scenario where different forgery strategies are evaluated, and the consequent loss in utility is measured and compared.Peer ReviewedPostprint (author’s final draft
Abstract-On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and tastes to suggest a range of products to buy. It follows that, while surfing the Web users leave traces regarding their identity in the form of activity patterns and unstructured data. We analyse how advertising networks build user footprints and how the suggested advertising reacts to changes in the user behaviour.
Abstract. In the early age of the internet users enjoyed a large level of anonymity. At the time web pages were just hypertext documents; almost no personalisation of the user experience was offered. The Web today has evolved as a world wide distributed system following specific architectural paradigms. On the web now, an enormous quantity of user generated data is shared and consumed by a network of applications and services, reasoning upon users expressed preferences and their social and physical connections. Advertising networks follow users' browsing habits while they surf the web, continuously collecting their traces and surfing patterns. We analyse how users tracking happens on the web by measuring their online footprint and estimating how quickly advertising networks are able to profile users by their browsing habits.
This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Parallel, Emergent and Distributed Systems on 19/02/2017, available online: http://www.tandfonline.com/doi/abs/10.1080/17445760.2017.1282480On today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users’ actions and tastes to suggest a range of products to buy. Both service providers and advertisers try to track users’ behaviour across their product network. For application providers this means tracking users’ actions within their platform. For third-party services following users, means being able to track them across different websites and applications. It is well known how, while surfing the Web, users leave traces regarding their identity in the form of activity patterns and unstructured data. These data constitute what is called the user’s online footprint. We analyse how advertising networks build and collect users footprints and how the suggested advertising reacts to changes in the user behaviour.Peer ReviewedPostprint (author's final draft
Websites and applications use personalisation services to profile their users, collect their patterns and activities and eventually use this data to provide tailored suggestions. User preferences and social interactions are therefore aggregated and analysed. Every time a user publishes a new post or creates a link with another entity, either another user, or some online resource, new information is added to the user profile. Exposing private data does not only reveal information about single users' preferences, increasing their privacy risk, but can expose more about their network that single actors intended. This mechanism is self-evident in social networks where users receive suggestions based on their friends' activities. We propose an information-theoretic approach to measure the differential update of the anonymity risk of time-varying user profiles. This expresses how privacy is affected when new content is posted and how much third-party services get to know about the users when a new activity is shared. We use actual Facebook data to show how our model can be applied to a real-world scenario.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.