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Purpose This study aims at advancing the understanding of University-Industry Collaboration (UIC) by proposing an adapted conceptual model for comprehensive contextual analysis taking industry perspective and identifying effective mechanisms for stimulating UIC in sub-Saharan Africa (SSA). Design/methodology/approach This study was designed as a multicase qualitative study. Data were collected through interviews of focus groups representing 26 agro-processing companies operating in Rwanda. The process consisted of two sessions evaluating the current collaboration patterns, and two sessions identifying the desired future and the mechanisms to realize it. Data were analyzed using ATLAS.ti software with the grounded theory techniques. Findings Findings indicate that current interactions are unidirectional and focus on educational collaboration. Results are short-term and do not yield sufficient benefit for the companies involved. Industry aspirations for future collaboration were identified, along with linkages between inputs, activities and outcomes. Research limitations/implications This study has two noteworthy limitations. First, this study did not consider the capacity of firms to collaborate. Second, for simplification purposes, this study did not integrate other complementary sources of knowledge for firms. To overcome these omissions, a short introduction of University–Industry Collaboration (UIC) was presented to participants highlighting and justifying the scope of the study. As research implications, this paper presents a new integrated conceptual framework, which can be useful for studies focusing on a comprehensive analysis of the UIC context and identifying effective mechanisms for improvement in the future. A construct of policies that stimulate UIC is proposed, thereby facilitating further operationalization and testing of context-specific hypotheses on policy stimuli. Practical implications In practice, the identified conceptual framework allows to holistically capture and reflect on the interrelationships between UIC factors and outcomes for a specific context, hence, informing better UIC decision-making. In this way, this paper advances the operationalization of the argument for reconciling organizational theories with their practices. Social implications This paper presents a systemic means for organizational theories to perform their adaptive role in society. Indeed, as demonstrated by the empirical results, the proposed framework is effective not only in systematically assessing the current situation, but also in predicting the desired state in the future. In other words, the proposed framework facilitates prescience theorizing, which is a mechanism for ensuring that organizational theories adapt to future requirements of the society. Originality/value This study develops a new integrative conceptual framework to accommodate the interaction between UIC’s institutional decision-making and existing macrolevel frameworks of innovation ecosystems. In terms of methodology, the value of this study lies in its adoption of an ex ante approach to the development of mechanisms to stimulate UIC. This use of prescience theory (Corley and Gioia, 2011) constitutes an important – but long-neglected – approach to UIC and its adaptive role in society.

To reach the desired level of university–industry collaboration (UIC) in Sub-Saharan African (SSA) countries, specific strategies and operational mechanisms are needed. For this, an in-depth understanding of the specificities of the context concerning the UIC influencing factors is necessary. Such an understanding is still limited in SSA. This study evaluates industry’s perception regarding UIC and its stimulating mechanisms using unique primary data collected from 125 agro-processing companies operating in Rwanda. Data on companies’ preferences for stimulating mechanisms were collected using a discrete choice experiment (DCE). The findings indicate a low level of perceived value from current UIC activities. The most hampering challenges are related to the fact that students are not well prepared to take part in collaboration activities and to irrelevant research outputs. Companies’ preferences regarding stimulating mechanisms are mainly the provision of financial incentives for instilling commitment, the use of an external independent company as a form of UIC governance and building trust using the provision of high-quality graduates and research. The study draws on industry preferences to make recommendations on the best way to stimulate UIC in developing countries.