The purpose of this study is to obtain empirical evidence of the effect of financial literacy on business continuity, obtain empirical evidence of the effect of financial literacy on e-commerce utilization, obtain empirical evidence of the effect of e-commerce utilization on business continuity and obtain empirical evidence that e-commerce utilization mediates the effect of literacy. finance for the continuity of MSME businesses in the food and beverage industry sector in Balikpapan City. The sample in this study were 104 respondents. Data analysis technique using SEM PLS. The results of the analysis show that financial literacy has a positive effect on business continuity. Utilization of e-commerce has an effect on business continuity in a positive direction.
Firm value is the success of the company which is often associated with stock prices. This study aims to analyze the effect of profitability on dividend policy, analyze the effect of profitability on firm value, analyze the effect of dividend policy on firm value, and analyze dividend policy as a mediator of the relationship between profitability and firm value. The population in this study was 10 companies; the sampling technique used purposive sampling so that a sample of 9 companies was obtained during the period 2016 to 2021. The analysis technique used simple regression analysis, and multiple regression analysis. The results analysis shows that profitability has an effect on dividend policy. Profitability has an effect on firm value. Dividend policy has an effect on firm value and Policy as a mediator of the relationship between profitability and firm value.
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