The paper focuses on enhancing the current or modern software development practices in Information Technology (IT) organizations. The research paper aims to address the gap between various hybrid software development approaches and existing practices that contribute to software development practices. The methodology adopted here is to obtain data from software professionals and understand how the current practices in the software development industry have contributed to the productivity of the employees and the IT organization, which has been done with the help of a survey questionnaire and by analyzing existing research articles and papers on the software development practices. This research is a conceptual model focused on a modern hybrid approach for software development, rather than focusing on a single software development approach, which can help IT organization increase productivity and deliver business value beyond customer expectations. The cost to build and time to market a software product or a software service can reduce by integrating the required software development practices. Today, staying relevant in the competitive market can be made easier by choosing the best available software development practices, frameworks, and models to fit an organization’s value and knowledge system. The conceptual model aims to reduce the gap between various hybrid software development approaches and existing practices contributing to software development. The paper concludes by discussing the benefits of the hybrid software development approach and urge IT organizations to adopt it as per their software development requirements and customer requirements.
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