PurposeCloud-based technologies are reliably improving Information Technology (IT) environment incorporating changes and modifications to the present business structure. Cloud computing enables small and medium-sized businesses (SMBs) to organize and exchange pertinent data and information in real time. This study checks out the influence of cloud-based services (IT infrastructure, expenses of cloud services, cloud data security and IT knowledge of human resources) on customers' satisfaction in SMBs.Design/methodology/approachCloud computing offers a way to coordinate and share organizational and personal information and data. The adoption of cloud services is one of the most emerging technological advances in the current competitive business environment. Cloud-based services allow start-ups or SMBs to take advantage of technological advancements and respond more quickly to changing consumer demands. In the available literature, cloud computing has received a lot of attention. However, there is also a research gap in creating a paradigm that links the value development drivers in the electronic industry with the leveraging impact of cloud and intercloud computing resources for start-ups and SMBs. A hypothetical model was constructed based on a literature review, and the associations between the latent variables were investigated utilizing structural equations.FindingsFindings from the study confirmed the validity of the proposed model for customer satisfaction assessment. Besides, the results showed that customer satisfaction is affected by cloud-based services in SMBs. The results illustrated that IT infrastructure influences customer satisfaction significantly and positively, with a T-value of 2.42. Also, the results confirmed that the cost of cloud services with a T-value of 2.68 affects customer satisfaction significantly and positively. Cloud data security also impacts customer satisfaction with a T-value of 5.20. The results also showed that the IT knowledge of human resources affects customer satisfaction with a T-value of 3.01.Originality/valueThe main originality of this research is proposing a new conceptual model to assess the impact of cloud-based services on the satisfaction of the customers in SMBs.
Because the distributed storage system is based on network technology, it can store data in multiple independent low-cost physical storage devices, and it is also suitable for large-capacity storage, so it has become more and more popular. Today, common applications of distributed storage systems include cloud storage services, data center storage services, and P2P storage services. Typical ones are GFS, HDFS, OceanStore, and Dynamo. Due to regional and economic differences, the development level of global e-commerce (b2c) is very inconsistent. b2c contains the following key tags: buying and selling, which is the core of the website platform. E-commerce provides business users with transparent information and high-quality cheap products. Logistics is the basic guarantee for customers to execute transactions, and it is also a strict indicator of the website platform. There will be many visits during the operation of the e-commerce system, and the number of users in the early stage will increase exponentially. A safe and efficient e-commerce system can provide users with one-stop transaction support and convenient transaction processes. The personalized recommendation system has formulated some rules for certain fields, based on these rules, and defined certain types of knowledge for certain items to meet the needs of certain users and use the defined reasoning rules to generate recommendation results.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.