Folk art is a “living fossil” of hisory, whose existence and evolution reflect the way people live and think. It is a one-of-a-kind way of communicating the process of human development to the rest of the world. However, as China’s economic development and cultural globalization accelerate, many folk arts are being severely harmed and lost. The emergence of virtual reality technology, which benefits from the advantages of virtual reality technology, has greatly strengthened the utilization and protection of folk art resources in recent years, with the rapid development of Internet technology. Virtual reality technology is a human-computer interaction experience technology that uses complex calculations to provide corresponding operational feedback to the senses of touch, hearing, vision, and balance. It is more reasonable and perfect to reconstruct and integrate the resource content and realize the digital utilization of folk art resources in this paper, which is based on the ALS collaborative filtering algorithm. This paper will make some necessary improvements to the original algorithm, which has met the requirements of virtual reality technology, through the comparison of algorithms. Finally, experiments show that the proposed algorithm’s accuracy is 85 percent higher than the original algorithms, and the data retrieval processing interval is more reasonable.
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