The rapid development of industrialization all over the world has caused the acute climatic anomaly increasingly subsequent to the 21 st century. The traditional building is as the industry with energy consumption, pollution and non-environmental sense. Hence, the concept of green building has been the most effective strategy to mitigate the deterioration of the environment of urban building. The design and evaluated mechanism, the strategic boost of government and related legislation of green building were explored from the former literatures. The study of related marketing issues of green building has rarely been researched. In view of this, the study has constructed 18 crucial factors regarding the influence on consumers' purchase on green buildings in Taiwan from the literature reviews and Delphi technique. Fuzzy Analytic Hierarchy Process (FAHP) was adopted to analyze the relative weight and the ranking of significance from individual factor. The result appeared the top 5 crucial factors that influenced consumers purchasing green buildings in Taiwan are the price of green building, the level of environmental awareness, green building material and internal structure, the level of green consumption and income in subsequence. The decision-making of the consumers would not be influenced by the green building label, the gender and the age, the environmental propaganda of government, the value of mainstream culture and economic conditions. The empirical result of study is able to be used as the reference that the government establishes the policy of green building impetus and the real estate deal plans the strategy of green building marketing.

This study mainly focuses on the mechanisms and influencing factors of formulating dividend policies in the Chinese and Taiwanese lithium battery industries. According to the relevant literature, enterprises should consider financial status, project operations, the decision preferences of their executives, and shareholder equity when drawing up dividend policies. This study first uses the Modified Delphi Approach to set up the hierarchy analysis structure, and then use the Fuzzy Analytical Hierarchy Process for the study method. From the empirical results, this study finds that there exist differences between Chinese and Taiwanese lithium battery manufacturing supply chains, in terms of the process and considered factors when making decisions regarding dividend policies. The empirical results of the study show that dividend policies of Chinese lithium battery manufacturers emphasize more on the future growth of enterprises, earnings expectation and retained earnings, investment decisions, enterprise scale, and operating performance and profit whereas Taiwanese lithium battery manufacturers focus more on information asymmetry.

Taiwan and the PRC signed the Economic Cooperation Framework Agreement (ECFA) on 29th June, 2010. From 2008 to 2013, while the two parties were signing ECFA, Straits Exchange Foundation (SEF) and Association for Relations across the Taiwan Straits (ARATS) discontinuously held nine meetings in total and signed nineteen agreements and one mutual declaration. The key points which influence the sustainable development of Taiwan's industries are the early harvest list and the agreement on servicing trade markets on both sides, and the related standard of cooperation with financial institutions.

The problems such as the global energy demand enhancing, greenhouse effect aggravating and climate externalizing and so on have worsen increasingly subsequent to the 21 st century. Enhancing consumers' awareness of environmental protection spurred the global automobile manufacturers to produce high-tech products and services with green features on the market. The automobile distributors take the concept of green marketing as the leading appeal to attract the consumers. Fuzzy Analytic Hierarchy Process is adopted in this study to analyze the best marketing strategy carried out while the automobile distributors are selling the products with the concept of green marketing and providing the services to consumers. The results show that the top 5 key green marketing factors influence the consumers on purchasing the family-sedans are "Cost on purchase, use and maintenance", "Ego green civil awareness of consumer", "Certification of green mark", "Low fuel consumption" and "Low emission". Comparatively speaking, the key factors are unable to influence the consumers on purchasing are "The practice of principle of equitable", "Deducting the consumption on production resources", "Advocacy of environment protection policy", "Recycling disposal of auto-body and components" and whether obtained "Subsidy". One excellent product is unable to achieve the perfect sales target if without appropriate marketing strategy. With the soar of global awareness of environment protection, the corporate all over the world combines the demands of environment protection with the marketing strategy mutually. As far as the automobile distributors are concerned, the marketing strategy has been the tendency without further delay drawn up by green marketing.