Penelitian ini bertujuan untuk mengetahui saluran pemasaran yang paling efisien yang digunakan oleh petani karet di lokasi penelitian dan untuk mengetahui besarnya nilai keuntungan masing-masing lembaga pemasaran pada setiap saluran pemasaran. Metode penelitian untuk melihat efisiensi pemasaran digunakan analisis margin pemasaran, farmer’s share, dan Profitability Index. Penentuan responden dilakukan secara purposive sampling dengan jumlah responden sebanyak 84 orang, yaitu petani karet 75 orang dan pedagang perantara 9 orang. Hasil penelitian menunjukkan bahwa saluran pemasaran paling efisien berdasarkan nilai marjin pemasaran, farmer’s share dan tingkat keuntungan (profitability index) yang diperoleh terdapat pada saluran pemasaran III di Desa Ridan, dengan nilai keuntungan pemasaran sebesar Rp. 1.037,5 margin pemasaran sebesar Rp.1.905 dan nilai farmer’s share sebesar 77,91% dengan efisiensi pemasaran 20,19%.
The coronavirus pandemic had disrupted almost all businesses in various sectors, one of which is the plantation sector. Smallholder rubber plantations in Riau Province, Indonesia have faced the very tough challenges of the coronavirus pandemic. Efforts that could be made were marketing rubber products by implementing market-based strategies, namely market strategy, marketing mix strategy, customer value and marketing performance. This study aimed to analyze the effects of market strategy, marketing mix strategy, and customer value on marketing performance in smallholder rubber plantations in Riau Province during the Covid-19 pandemic. Data collection was carried out using 45 respondents as heads of smallholder rubber plantation farmer groups in Riau Province. Data analysis used structural equation modeling-partial least square (SEM-PLS). The results show that market strategy and marketing mix strategy had a significant direct effect on customer value. Customer value had a significant direct effect on the marketing performance of smallholder rubber plantation farmer groups in Riau, while the market and marketing mix strategies had an indirect effect.
The tendency of society to return to nature have increased interest in herbal remedies. This conditionprovides business opportunities for variety of medicinal plants including the cultivation of family medicinalplants (TOGA). The purpose of this community service activity was to increase people's motivation toexploit the business opportunity of herbal plants collectively. The program was conducted in three steps: (1)approaching the problems faced by mothers in managing medicinal plants through interviews withcommunity leaders; (2) conducting training on the utilization of variety of crops into simple remedies and (3)evaluation of the training outcomes and motivation of training participants to develop the cultivation andprocessing of medicinal plants. The results showed that participants were motivated to develop medicinalplant business. Tips shared on how to manage medicinal plant gardens in groups were helpful to reduceindividual workload. In general, the implementation of training activities on the utilization of FamilyMedicinal Plants (TOGA) was quite successful. This can be seen from the participants’ request that thisactivity can continue to support them. Cultivation of medicinal plants is suitable as an alternative forhousewife empowerment because it can be done without leaving the important role as a mother.
The waste of cassava peel is thrown away by the community, cassava peel can be used as a variety of snacks including sticks. Sticks are an attractive, varied and easier to carry, can be an innovation in increasing people's income. The service activity aims to provide knowledge, skills and guidance to PKK mothers, UMKM people in processing products made from cassava peel into sticks in Kampung Panjang Village. This activity is expected to motivate the entrepreneurial spirit towards innovative and economical efforts to increase income. The method of this activity is counseling in the form of serving the benefits of cassava peel and training and guidance on how to process cassava skin into steak. The results of the community service are obtained: a) Participants knew the benefits and importance of training cassava peel processing as an alternative to household side activities, b) Activness the participants during the service shows a positive response seen from the enthusiasm, discussion, question and answer and good cooperation. c) The achievement level of the target program has been the participants who have applied the processing of cassava peel to sticks with various flavors.
ABSTRAKPenelitian ini bertujuan untuk menganalisis biaya produksi, pendapatan kotor, pendapatan bersih usahatani jagung pipil dan menganalisis efisiensi usahatani jagung pipil. Lokasi penelitian dilakukan di Kelurahan Tebing Tinggi Okura Kecamatan Rumbai Pesisir Kota Pekanbaru.Pengumpulan data menggunakan metode survei dengan penyebaran kuesioner dan pengambilan responden dilakukan dengan cara metode purposive sampling, dimana responden berjumlah 7 orang. Adapun metode analisis yang digunakan pada penelitian ini adalah metode analisis statistik deskriptif. Hasil penelitian menunjukkan bahwausahatani kelompok tani jagung pipil di Kelurahan Tebing Tinggi Okura mengeluarkan rata-rata total biaya sebesar Rp 3.849,391/musim tanam sedangkan rata-rata pendapatan kotor kelompok tani per musim tanam adalah Rp 4.950.000. Kemudian rata-rata pendapatan bersih kelompok tani per periode musim tanam yaitu Rp 1,094,724.Usahatani kelompok tani jagung pipil di Kelurahan Tebing Tinggi Okura semuanya menguntungkan dan layak untuk diteruskan. Rata-rata nilai RCR kelompoktani di Kelurahan Tebing Tinggi Okura adalah 1,28. Kata kunci: Jagung Pipil, Analisis Usahatani Jagung Pipil, Efisiensi Usahatani Jagung Pipil PENDAHULUAN Indonesia merupakan negara agraris yang mengandalkan sektor pertanian sebagai mata pencaharian utama masyarakat. Selain itu sektor pertanian menjadi unggulan penopang perekonomian dan pembangunan di Indonesia. Hal ini dikarenakan pertanian memberikan porsi yang cukup besar dalam pendapatan negara.Sektor pertanian menjadi pasar yang potensial bagi produk-produk dalam negeri, seperti untuk barang produksi maupun barang konsumsi, terutama produk yang dihasilkan oleh subsektor tanaman pangan.Jagung merupakan tanaman pangan kedua setelah padi di Indonesia,bahkan di beberapa tempat, jagung merupakan bahan makanan pokok utama pengganti beras atau sebagai campuran beras. Produksi jagung di indonesia tahun 2015 mencapai
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