Introduction: The rapid development of technology requires business people to adapt, especially in consumer decision-making. This study aims to analyze the effect of online customer reviews and online customer ratings on consumer purchase intentions. Religiosity is the moderating variable in this study. Methods The research method used is quantitative, with PLS-SEM as the evaluation model. Respondents used Muslim, gender male, and female, and were aged 17 years and over, totaling 101 respondents. Where the data was taken by providing an online questionnaire spread on Java Island from April until June 2022. Results: The results showed that online customer reviews did not affect consumers' purchase intentions. On the other hand, online customer ratings influence consumers' purchase intentions. In the moderating variable, religiosity does not have a moderating effect between the dependent and independent variables. Conclusion and suggestion: The rapid development of technology today presents many online platforms. The study's results stated that the Customer Online Review variable did not affect purchase intentions, while the customer online rating variable influenced purchase intention. The researchers advise Muslim fashion business actors who use the media marketplace as a means to sell their products to improve product quality and establish relationships with consumers so that consumers can make repeat purchases. The strategy can be used in developing a Customer Relationship Management (CRM) team.
Inequality is one of the problems in Indonesia that cannot be immediately resolved. This condition is exacerbated by the lifestyle of the people who tend to be consumerism, control of the economic sector which is only centered on a group of people and the limitations of the state in realizing its obligations as mandated in the 1945 Constitution. So an institution is needed to help accelerate government programs in alleviating vulnerable groups through programs such as empowerment. and economic assistance. The approach used in this research is descriptive qualitative with a case study method at the National Zakat Agency (BAZNAS) in Mojokerto Regency. How to collect data using interviews, observation, and documentation. Based on this research, it was found that in protecting Vulnerable Groups the efforts made by BAZNAS Mojokerto Regency have so far been good, proven by the criteria for receiving BAZNAS assistance such as KKM, Mustahiq Consumptive, Mustahiq Criterion B, Mustahiq Criterion A. Meanwhile, in reducing gaps in the region Mojokerto BAZNAS Regency cannot be said to be able to reduce the current gap.
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