Green technology investment is an important factor that influences the sustainability and performance of the supply chain. In this paper, we use the game-theoretic approach, which is quite suitable to operation decision research, to model a supply chain consisting of one supplier and one retailer and discuss who should invest in green technology in a decentralized supply chain under demand uncertainty. An important result we found is that the retailer has a stronger investment motivation and higher investment efficiency compared to the supplier. The retailer also tends to invest in green technology himself when customers are not so sensitive to the product’s retail price. We analyze the supply chain sustainability, and find that high levels of green technology investments are not always necessarily good for environmental sustainability, it depends on the environmental impact’s sensitivity to green technology. Lastly, a joint investment mechanism is designed to induce the retailer to join in the green technology investment when he has no investment intention, and that realizes a Pareto improvement of the supply chain. Based on the results, we recommend designing more incentive mechanisms to induce the retailers to join in the green technology investment according to supply chain conditions.
Online reputation systems play an important role in reducing consumers’ purchase uncertainty in online shopping. However, some sellers manipulate reviews for their own interests, which reduces the effectiveness of the reputation system. Unlike the previous studies, which focus on features of reviews and reviewers, this study establishes a game model to analyze sellers’ manipulation behavior and identifies what kind of sellers or under what scenario sellers are motivated to manipulate reviews. Our study provides a new perspective for platform to detect fake reviews and helps consumers to make good use of online reviews without getting trapped in some sellers’ fraudulent manipulation.
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