With a population of 1.2 billion, mainland China has become a major target country for many foreign companies looking to expand their businesses because of its inexpensive labor and large market. In 2009, there were 77,642 companies from Taiwan operating in mainland China with fiscal expenditures exceeding US $47.77 billion dollars. If Taiwan's foreign direct investment (FDI) and offshore investment expenditures were included, Taiwan would have had the second largest FDI in mainland China. The purpose of this study is to investigate the difference in job characteristics, job satisfaction, and organizational commitment depending on family location of Taiwanese expatriates working in mainland China. The entire accessible population of 6,156 Taiwanese expatriates was invited to participate by e-mailresulting in a valid sample of 389 responses. The methods of data analysis used in this study consisted of exploratory data analysis (EDA), exploratory factor analysis (EFA), internal consistency reliability, and two-tailed independent t-tests. Findings indicated that variety and autonomy, intrinsic job satisfaction, affective commitment, and normative commitment were identified as having positive significant differences between Taiwanese expatriates who were living with family in China and those not living with family in China. Further study to replicate the research in different countries in order to explore the relationships among job characteristics, job satisfaction, and organizational commitment of expatriates was recommended.
With the tremendous growth of self-service technologies (SSTs) in many industries, SSTs in service provision are recognized as more effective and important technologies to minimize investment costs and maximize service quality. By means of reviewing and integrating literature in several fields, the present paper attempts to provide an understanding of links between SST characteristics, consumer propensity towards SST usage, social pressures, and SST adoption. This paper also advances 14 tentative propositions for additional research and develops a conceptual model to predict and explain consumer attitudes and intentions towards SST usage. Besides the need for empirical confirmation of the propositions given, finally, there are several practical implications for service marketers and future research directions for scholars.
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