In e‐commerce, the infomediary is rapidly becoming an important business model on the Web. A low cost Web‐based infomediary for the air cargo industry can help integrate Air Cargo service providers and their customers, and thus improve the productivity of the logistics chain. Customers can access flight information of cargo carriers through the infomediary in a much more simplified way, thus management can better plan the subsequent operations. Proposes a three‐tier paradigm for developing an air cargo logistics infomediary. This paradigm integrates emerging technologies of the next‐generation Web‐based systems to address the three issues for the development. A prototype system was developed to demonstrate its capability in accepting requests from general browsers, retrieving data from different platforms, and presenting data in a consistent and personalized format.
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