In our age of ubiquitous digital displays, adults often read in short, opportunistic interludes. In this context of Interlude Reading , we consider if manipulating font choice can improve adult readers’ reading outcomes. Our studies normalize font size by human perception and use hundreds of crowdsourced participants to provide a foundation for understanding, which fonts people prefer and which fonts make them more effective readers. Participants’ reading speeds (measured in words-per-minute (WPM)) increased by 35% when comparing fastest and slowest fonts without affecting reading comprehension. High WPM variability across fonts suggests that one font does not fit all. We provide font recommendations related to higher reading speed and discuss the need for individuation, allowing digital devices to match their readers’ needs in the moment. We provide recommendations from one of the most significant online reading efforts to date. To complement this, we release our materials and tools with this article.

The amount of text people need to read and understand grows daily. Software defaults, designers, or publishers often choose the fonts people read in. However, matching individuals with a faster font could help them cope with information overload. We collaborated with typographers to (1) select eight fonts designed for digital reading to systematically compare their efectiveness and to (2) understand how font and reader characteristics afect reading speed. We collected font preferences, reading speeds, and characteristics from 252 crowdsourced participants in a remote readability study. We use font and reader characteristics to train FontMART, a learning to rank model that automatically orders a set of eight fonts per participant by predicted reading speed. FontMART's fastest font prediction shows an average increase of 14-25 WPM compared to other font defaults, without hindering comprehension. This encouraging evidence provides motivation for adding our personalized font recommendation to future interactive systems.

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