Marketing is no stranger to "big new ideas" which purport to be new paradigms for the study of the discipline. Relationship marketing, one-to-one

The rapid development of technology and the consequent change in working practices require a dramatically different approach towards training and development in organisations than has traditionally been the case. A review of the literature reveals a negative attitude towards training and development in SMEs, with long-term strategy being substituted for short-term financial gain. Our results confirm this conjecture that the same holds true in Northern Ireland, which is witnessing rapid technological advancement. This article lays the foundations for a body of work which will provide greater insights into training and development needs in SMEs.

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