Facebook is a popular social media Web site that has been hypothesized to exert potential influence over users' attitudes, intentions, or behaviors. The purpose of this study was to develop a conceptual framework to explain influential aspects of Facebook. This mixed methods study applied concept mapping methodology, a validated five-step method to visually represent complex topics. The five steps comprise preparation, brainstorming, sort and rank, analysis, and interpretation. College student participants were identified using purposeful sampling. The 80 participants had a mean age of 20.5 years, and included 36% males. A total of 169 statements were generated during brainstorming, and sorted into between 6 and 22 groups. The final concept map included 13 clusters. Interpretation data led to grouping of clusters into four final domains, including connection, comparison, identification, and Facebook as an experience. The Facebook Influence Concept Map illustrates key constructs that contribute to influence, incorporating perspectives of older adolescent Facebook users. While Facebook provides a novel lens through which to consider behavioral influence, it can best be considered in the context of existing behavioral theory. The concept map may be used toward development of potential future intervention efforts.

Bullying behaviors occur across the lifespan and have increasingly migrated to online platforms where they are known as cyberbullying. The purpose of this study was to explore the phenomenon of cyberbullying among college students. Participants were recruited for focus groups through purposeful sampling, including recruitment from groups traditionally at risk for bullying. Focus groups discussed views and perceptions of cyberbullying on campuses. Groups were led by a trained facilitator and were audio recorded and manually transcribed. The constant comparative approach was used to identify themes and representative quotations. The 42 participants had an average age of 19.2 (SD = 1.2), 55% were female, 83% were Caucasian. Three themes emerged from the data: (1) lack of agreement on a definition of cyberbullying, but consensus on three representative scenarios: hacking, dirty laundry and mocking; (2) concerns with translating definitions of traditional bullying to cyberbullying; (3) opinions that cyberbullying may manifest differently in college compared to younger adolescents, including increased potential for long-term effects. College students were not in agreement about a theoretical definition, but they could agree upon specific representative instances of cyberbullying. Future studies could consider using common case examples or vignettes of cyberbullying, OPEN ACCESSSocieties 2014, 4 550 or creation of developmentally representative definitions by age group.

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