The main results of the study are the analysis of the source base from the standpoint of scientific approaches to various fields of knowledge (economics, sociology, psychology, pedagogy, management, culturology, etc.), which made it possible to identify a modern interpretation of "education management". The determinants of educational management as a component of social in the context of intangible, spiritual resource of education have been revealed. The similar and different characteristics of the managerial activity of the education manager and the pedagogical worker have been outlined. The essence, origin, structure, types and directions of functioning of communicative culture of the manager of education have been determined.
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