Inaugurated in April 1992, Euro Disneyland – located just twenty-three miles east of Paris – has launched a new assault in what has often been perceived as the "invasion" of France by American popular culture. Even though initial plans to build a European Disneyland were gratefully approved in 1986, completion of the project has provoked a certain "cross-cultural ruckus." After giving a brief overview of the Euro Disney project and concessions obtained by Disney from the French government, this article will explore several questions about the cross-cultural adaptations and misunderstandings engendered by this venture. Specifically, how was Euro Disneyland conceived, adapted and marketed for a French and European audience?
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