Present Tourism Strategy focuses on increasing tourism related employment in Sri Lanka. It is difficult to attract entry level employees to tourism industry given many reasons. This study aims identifying barriers for potential employment for people in rural areas and it will facilitate human resource builders in tourism industry. As a rural area with pool of job seekers, Kotmale was selected for this study. The sample size has been determined by using stratified sampling method and convenience sampling method was used to select respondents. Primary data collected through a pre-tested structured questionnaire and secondary data were used for the study. Mixed methodology was employed to analyze data. The results revealed social considerations, recruitment process, skills development, progression pathways, cultural barriers and lack of infrastructure facilities are significant barriers for tourism employment in rural areas. It is recommended to address the above to make tourism employment attractive for rural job seekers.
Tourism is a fast-growing industry in the world. Many developing countries have recognized the economic contribution of the tourism industry towards to country; therefore, it has been included as an integral part of their development strategies. Sri Lanka continues to use tourism as one of the incomes earning strategy of its nation. At present, a huge tourism development is continued while accepting severe issues occurs itself like tourist harassment. The nature of the harassment is different from destination to destination, and this study mainly aims to identify the harassment in Sri Lanka. The study carried out in Southern Coastal Belt, considering foreign tourists as the sample to the study. A pretested questionnaire was distributed among 600 foreigners to collect primary data for the study, and 530 questionnaires were valid for the analysis. The collected data was analyzed through exploratory factor analysis, which revealed six major types of harassment in Sri Lanka as a result of tourist consumption process throughout the vacation.
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