Despite the high penetration of the private sector in mobile devices, only few applications and services based on mobile technologies are used, and those are rather trivial. This article suggests an approach for the identification of alternatives for the support of processes of everyday life by establishing services based on mobile applications, mobile devices and infrastructures for mobile dispositions. Therefore, a framework for the identification, as well as criteria for the analysis of potential fields of application is discussed. Exemplary benchmarks for selected basic processes in private everyday life visualise the suggested framework, which can be adapted for individual methodical analyses.
Driven by the increased usage of information and communication technology (ICT) the typical behavior and the acting of users in private as well as inprofessional settings changed dramatically over the last years. Modern applications of ICT are seen as instruments to fulfill the wants and needs of heterogeneous user groups. Above of all, the event of the Internet as well as the omnipresent availability of computing systems and mobile technologies altered the communication between users. For instance nowadays a lot of them regularly use web-based search engines to search for information, they chat with friends, upload and share pictures which they took for instance with their mobile phone camera, and last but not least they download and share music files to listen to them on their mobile devices. Against this background the users already experience the medial convergence which they have to create actively. Within the context described above one of the most important influencing factors from a socio-technical perspective and from a user-oriented point of view is the altered understanding of the community-term. The activity that single individuals come together to form and organize networks is seen as a central part of human nature. Everyone has the need to feel important in her/his own particular way and to be respected and admired by others. While some excel at presenting themselves in public, others search for alternatives to gain respect. Nevertheless everyone usually is a member of several communities or personal networksbe it the own family, a circle of close friends, be it an apartment community or the neighborhood, work colleagues or sports clubs. The Internet provides new opportunities to realize these relationships. Small online communities have grown into huge portals, weblogs have established themselves as a new medium and a form of social contact and the number of private websites and personal repositories (such like on myspace.com) is enormous. Furthermore a lot of people are using virtual worlds to present themselves to others. Anonymity and the ability to meet people on a non-personal basis have made it easier for many to present oneself. It becomes almost an essential need for all of us to be a member or part of one or more web-based social groups. To this end, then, users turn their attention more and more to such social networks regardless of customer group, age, sex, educational level, career, or social background. They have needs for organizing their everyday lives, planning their time and arranging meetings, while on the other hand they also want to discuss personal experiences. Wanting to satisfy these needs, people turn to ICT-supported content sharing platforms, weblog communities etc. where they can make available self-created content to closed or even public circles of people. In this context several examples illustrate that the permanent networking at any place is evolving to a central need for several user groups. From there we aim on providing starting points, how the currently existing ...
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Firms have faced and explored the increased use of Web 2.0. Driven mainly by private users, Web 2.0 may also have significant implications for corporate actions and business models. By systematically scanning and verifying possible positive and negative effects on the value of their creation, firms might be able to formulate and establish well-grounded strategies for corporate Web 2.0 applications and services. To establish such a process in an effective and adequate manner, it is necessary to analyze the relationship between Web 2.0 and corporate added value. This chapter contributes to these efforts by demonstrating that the corporate use of Web 2.0 applications is reinforced by fundamental and long-term business trends. The discussion pertains to the possibilities emerging from the application of Web 2.0 paradigms to business models; the market model, the activity model, and the capital market model. The potentials, risks, mainsprings, and restrictions associated with the corporate use of Web 2.0 are evaluated.
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