This article focuses on the current state of management literature about the emerging nutraceutical industry, examining its strengths and weaknesses and future research opportunities within the context of global goals to end hunger, such as United Nations Sustainable Development Goals. In this paper, we review one decade of nutraceutical management literature in the context of international antihunger agreements, detailing trends in the literature related to geographic and temporal diffusion, journals publishing in these topics, research methodologies applied, theoretical approaches discussed, and managerial research themes addressed (including sustainability issues). Nutraceuticals have been proposed by international public–private partnerships and food industry actors as having the potential to address malnutrition and undernourishment. The review reflects that research on nutraceutical business practices is still in its early stages. The study indicates that future research and policy‐related studies should focus on resolving the operational challenges that underdeveloped and developing economies face in improving accessibility and affordability.
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