Purpose: This paper aims to explore the variations in tourists' behavior and preferences due to the COVID-19 pandemic and highlight the latest tourism and hospitality industry trends. Design/methodology/approach: This paper is based on a review of the allied literature on tourist preferences, tourist behavior, tourism marketing, tourism management, and a combination of reports from various organizations. Findings: The paper identifies that the COVID-19 pandemic has significantly impacted the tourists' behavior and preferences regarding their choice of accommodation, transportation, and destination, which has increased the popularity of domestic tourism, sustainable travel, free and independent travel, and short-distance trips. COVID-19 has accelerated the trend of safety and hygiene, virtual reality, cashless payment, contactless services, travel bubbles, and artificial intelligence and robots. There is a significant possibility that these trends will continue. Practical implications: It is essential to adopt the latest tourism and hospitality trends in response to tourists' changing behavior and preferences due to the COVID-19 pandemic. Keeping up with the latest trends in the industry will give the best opportunity to reach the target audience and ensure that the business delivers the customer experience that consumers want and expect. Originality: This paper provides a comprehensive overview of how COVID-19 has impacted tourists' behavior and preferences. This is the first study to highlight the latest tourism and hospitality industry trends during and after the pandemic.
The purpose of the present article is to highlight the importance of technological advancement and the role of travel technology providers in the tourism industry. The present study also highlighted the current technological changes and trends in the tourism and hospitality industry. A systematic study of the existing and emerging technologies in the tourism sector and how travel technology providers help entrepreneurs to organize and automate the travel business is presented in the form of a viewpoint. Travel technology providers help tourism enterprises by providing services like API integration, customer relationship management (CRM), portal and website designing, and more. Covid-19 has scaled up the technological changes and boosted digital entrepreneurship worldwide, bringing various technological trends to the tourism and hospitality industry. To meet the needs of modern-day travelers, travel agents and tour operators are considering taking their travel business online and opting for innovative travel technologies. The present study contributes to the existing literature and helps tourism practitioners to remain competitive and cater to the ever-changing demands of today’s travelers.
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